Posted on 06/27/2023 9:48:35 PM PDT by SeekAndFind
The boycott of Bud Light has continued apace for many Americans following the company’s disastrous decision to showcase transgender activist Dylan Mulvaney as a brand ambassador. What started with a custom-made can and a few short videos has culminated in huge losses for Anheuser-Busch, and there’s no sign those customers are coming back into the fold anytime soon.
Perhaps that’s behind this latest move. According to a report from The Daily Caller, Bud Light has finally fired the two executives behind the Mulvaney stunt. That comes after they were initially put on “leave” at the outset of the public blowup.
EXCLUSIVE: SOURCE: Top Anheuser-Busch Marketing Executives Behind Boycott Are No Longer Employed
Read my latest for @DailyCaller here first: https://t.co/LzmNP9fv99
— Henry Rodgers (@henryrodgersdc) June 27, 2023
he two top Anheuser-Busch marketing executives who were placed on leave amid the company shakeup no longer work for the brand, a source inside Anheuser-Busch confirmed in texts obtained by the Daily Caller on Tuesday.
Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone,” according to obtained text messages with a current regional head of marketing. The Caller is granting anonymity to the source to discuss legally fraught internal company policy.
Apparently, Anheuser-Busch is afraid of getting sued so they aren’t publicly announcing the firings. Alissa Heinerscheid is the woman who spearheaded the marketing campaign with Mulvaney and originally defended it. Per the source, Daniel Blake was more caught up in the crossfire, but ultimately, because he hired Heinerscheid, the buck stopped with him.
“To be fair- Daniel Blake was actually awesome. I think he was just caught in cross fire. But also he did hire her… so that’s a fault,” the source continued.
“Wholesalers were told they are both gone for good by leadership during in person conversations. They already shifted all their direct reports to new people and the head of marketing,” the source added in another text message obtained by the Caller.
This feels a bit too little too late. Had Bud Light moved to actually fire these people immediately upon the Mulvaney videos dropping, there would have been time to rescue the brand. That’s exactly what H&K did when they got caught up in a woke controversy, and they came out stronger in the end, having earned even more trust from their customers.
Bud Light took the opposite approach, slow-walking any response, initially defending Mulvaney before spending weeks beating around the bush about the issue. When it became known that the two executives were placed on leave, that only exacerbated the situation, with people feeling as if they were trying to sweep the incident under the rug.
And while I understand there are legal concerns in firing the executives, how much money would a lawsuit have cost compared to the amount of money that has been lost over the controversy itself? I’d venture to guess that the latter number is much larger.
Bud Light completely misplayed this from the beginning. They could have stood up for their customers right away and stopped the freight train that ultimately plowed into them. Instead, they tip-toed around the matter until the boycott solidified, and to be frank, I don’t think many of those customers are coming back at this point. This is no longer about an organized boycott. It’s about learned behavior pushed by a company’s really dumb decision to jump into the cultural wars.
The audacity of this ilk - to slur something working Americans loved by calling it ‘fratty’ and thinking SHE was destined to make it better by pushing this sicko on everyone like he was better than Americans.
IT WAS BEER - NOT A GATEWAY FOR THAT FREAK. Then AB execs claimed they knew nothing about it and frantically tried to distance themselves from everything instead of APOLOGIZING.
Screw them. I hope they ALL get fired.
b=(^u^)=d
Which is what they should care about
As a generic beer, they should have focused their marketing on being politics neutral
modelo in the USA is owned by Constellation brands.
Only outside the USA is it owned by AB InBev
What’s your opinion - did their sponsorship of the Pride shows actually help with their sales among those people?
Keep destroying woke companies like Ambev, folks.
I don’t know. That woman is so radioactive that just employing her is a huge risk. She will be a B-School case book study for the next 50 years.
Yet they sponsored a fat-naked-men “pride” march over the weekend. These firings are window dressing that’ll fool no one.
A-B denying they were fired, saying it’s a leave of
absence
*>Heinerscheid, meanwhile, touted her strategy to ditch Bud Light’s ‘fratty’ reputation and embrace inclusivity to attract a young generation of drinkers in an interview just days before the Dylan Mulvaney ad was released.
‘I’m a businesswoman. I had a really clear job to do when I took over Bud Light, and it was this brand is in decline,’ she said.
‘It’s been in decline for a really long time. And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.
‘So I had this super clear mandate. It’s like we need to evolve and elevate this incredibly iconic brand.
‘What does evolve and elevate mean? It means inclusivity. It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different. And appeals to women and to men. “
[Women? Dylan is a man.How about ads showing real
women of genius, to play on a previous jingle—
real women, biological women]
Bud Light - Queer Beer.
from your mouth to God’s ears - but Ambev is nowhere near being destroyed.
Then they sponsored an event in Toronto in which a bunch of sickos paraded around butt nekkid in front of kids.
No, at this point, Tranheuser Busch is stuck with the image they created.
” It means inclusivity. It means shifting the tone.”
This is her problem, in a nutshell.
“Inclusivity” to them means them, their way, and only their way. They are the most exclusive group around, and still touting it as inclusive. Thinking people are not buying it.
Pffft…sorta like putting your life jacket on when you’re already a 1,000 ft under water.
Nah, you are thinking like someone who believes in merit and ability, not like a zealot.
The “cause” must be protected, and she will be viewed as being fired because she supported the “cause”, not because she’s inept. So because of that they will indeed protect her. She will likely either wind up hired by some NGO or Trans/gay Rights organization or something along those lines or she will become some advocate/speaker paid to continue furthering the cause etc.
She will be considered a “warrior” for their cause, and they will take care of her one way or another
That's the job of their competitors. Boycotting the products helps to that end.
Ambev was created in 2000 with the merger of two breweries, Brahma and Antarctica.
In 2004, Ambev merged with Belgian company Interbrew to form InBev.
In 2008, InBev acquired the American company Anheuser-Busch to form Anheuser-Busch InBev.
These companies merged in order to survive. Give it time and we'll hear about more mergers as their value keeps dropping.
Liberal white woman, gone. Woke cuck who hired the liberal white woman, also gone.
Tomato / tomahto.
Like disney, there is no excuse to give them support. There are plenty of brands to substitute, though in my state I am somewhat spoiled by all the microbrews.
I can’t drink anymore regardless; every time this comes up I desire a nice IPA.
... and show up in countless sympathetic media interviews while pushing her major-market book that paints herself as heroic.
... and show up in countless sympathetic media interviews while pushing her major-market book that paints herself as heroic.
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