Posted on 05/04/2023 9:45:01 AM PDT by Red Badger
America's top-selling beer giant has seen a $5 billion market value decrease since airing the campaign.
In wake of the highly publicized Dylan Mulvaney controversy, Anheuser-Busch announced that they will be giving away free beer to vendors in an attempt to make amends after partnering with the controversial trans-identified social media influencer which cost the beer giant billions of dollars in revenue.
In April, Bud Light sent a personalized can to Dylan Mulvaney in celebration of "365 Days of Girlhood", which signified that Mulvaney, an adult male, has identified as a "girl" for an entire year.
According to St. Louis Post-Dispatch, America's top-selling beer giant has seen a $5 billion market value decrease since airing the campaign. Bud Light's in-store sales fell more than 26 percent in the week ending April 22, and decreased 21 percent the week prior. Immediately following the campaign, sales plummeted 11 percent.
Anheuser-Busch is now trying to fix its tarnished reputation with customers that launched a successful boycott, and is attempting to "make amends" with wholesale distributors who have suffered from the losses, according to the Wall Street Journal.
The company told wholesale distributors that they will be sending a free case of Bud Light to employees and announced that they will spend more on advertising to restore their reputation.
The beer giant also reportedly tried to clarify "misconceptions" surrounding the Dylan Mulvaney can in the letter which they say added to the "hostility" retailers are experiencing at their stores.
"This can is not a formal campaign or advertisement," the letter states, according to Fox News. "Our new Vice President of Bud Light and all of us at Anheuser-Busch are committed to reminding all of our consumers why they love Bud Light and why they’ve made it the #1 beer in America."
Houston beer distributor Del Papa spoke out about the backlash they have received in a Facebook post revealing that there have been "tons of phone calls from people being very hateful." Del Papa said they spoke with executives at Anheuser-Busch and were extremely "upset about the situation."
Another distributor told the Wall Street Journal that Anheuser-Busch's marketing decision was reckless, telling the outlet "I lost my cowboy bars and now I could lose my gay bars, too."
Benj Steinman, editor of Beer Marketer's Insights, told The New York Post that on Monday Anheuser-Busch executives at a closed-door meeting in Washington, DC, told US beer distributors they will "spend heavily on the brand after spending fell off a cliff last year."
That’s one way to get rid of overstock.
The bank advertising is the most hilarious.
In our area I have never seen a black mother and father and child together in a bank.
Never.
That includes the nearest mid-size city with a large black population.
Yet they miraculously appear in local bank commercials!
The homeless really need the rebate value on those cans and bottles. Bud really wasn’t thinking about the little people
I don’t want it, great, then here is an extra truckload for you.
Market value decrease means nothing. It is a loss of sales that matters — that impacts profit. And that impacts bonuses.
In view of the commodity they are pushing, more like: P*ssing up a rope
Regards,
Did they can her yet (pardon the pun) or is she still on suspension, in the hopes that this whole thing blows over so she can sneak back into the fold.
I don't think this is blowing over anytime soon.
Corporate missteps in history:
1. Ford Edsel
2. Changed the formula for making Schlitz beer, Schlitz being number one at the time
3. Roll-out of new Coke, coke being number one at the time
4. Budweiser insults and slaps its customers, Budweiser being number one at the time.
They thought they were too big to fail.
Lol bud light price is too damn high
Works good as tranny fluid.
I don’t think a free case they can’t sell is really going to help them much
Free beer for killing slugs
They could relabel the cans as Busch Light and no one would notice..................
It's a pretty common misconception that the entire 'new coke' thing was a gigantic disaster, but the bottom line after the entire thing was over with and 'classic coke' had been introduced, was that they gained 6% market share. That is a huge amount of money. Also, during the process, they converted from sugar to HFCS, which was the main goal of the whole thing, and that alone saved them millions, if not billions.
drown their sorrows
Well, if you crack a can of it and leave it on the patio, it will attract and kill a lot of flying insects.
what i want to know is
how did they know dylan likes it in the can?
Take my beer please....
Next, they'll discover they are having trouble "GIVING IT AWAY" because its already gotten a label as "QUEER BEER."
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