Posted on 05/04/2023 9:45:01 AM PDT by Red Badger
America's top-selling beer giant has seen a $5 billion market value decrease since airing the campaign.
In wake of the highly publicized Dylan Mulvaney controversy, Anheuser-Busch announced that they will be giving away free beer to vendors in an attempt to make amends after partnering with the controversial trans-identified social media influencer which cost the beer giant billions of dollars in revenue.
In April, Bud Light sent a personalized can to Dylan Mulvaney in celebration of "365 Days of Girlhood", which signified that Mulvaney, an adult male, has identified as a "girl" for an entire year.
According to St. Louis Post-Dispatch, America's top-selling beer giant has seen a $5 billion market value decrease since airing the campaign. Bud Light's in-store sales fell more than 26 percent in the week ending April 22, and decreased 21 percent the week prior. Immediately following the campaign, sales plummeted 11 percent.
Anheuser-Busch is now trying to fix its tarnished reputation with customers that launched a successful boycott, and is attempting to "make amends" with wholesale distributors who have suffered from the losses, according to the Wall Street Journal.
The company told wholesale distributors that they will be sending a free case of Bud Light to employees and announced that they will spend more on advertising to restore their reputation.
The beer giant also reportedly tried to clarify "misconceptions" surrounding the Dylan Mulvaney can in the letter which they say added to the "hostility" retailers are experiencing at their stores.
"This can is not a formal campaign or advertisement," the letter states, according to Fox News. "Our new Vice President of Bud Light and all of us at Anheuser-Busch are committed to reminding all of our consumers why they love Bud Light and why they’ve made it the #1 beer in America."
Houston beer distributor Del Papa spoke out about the backlash they have received in a Facebook post revealing that there have been "tons of phone calls from people being very hateful." Del Papa said they spoke with executives at Anheuser-Busch and were extremely "upset about the situation."
Another distributor told the Wall Street Journal that Anheuser-Busch's marketing decision was reckless, telling the outlet "I lost my cowboy bars and now I could lose my gay bars, too."
Benj Steinman, editor of Beer Marketer's Insights, told The New York Post that on Monday Anheuser-Busch executives at a closed-door meeting in Washington, DC, told US beer distributors they will "spend heavily on the brand after spending fell off a cliff last year."
What are they going to do with “free” beer they can’t sell?
The employees and distributors will be afraid to be seen in public drinking it—free or not.
If only the Republican base were as motivated as the Bud Lite base.
Bud Lite is beer?
Does it work as a drain cleaner?
Warehouse space is expensive.
A business can ill afford to have thousands of cases of unsellable product sitting idle taking up space for no honest reason...................
What are Distributors going to do with Beer people don’t want?
Discount the beer at stores?
Kobe Beef............................
Free Beer.......To.....DAY!....................
They are already discounting it heavily. I saw Bud Light 30 packs last night at a major grocery chain store in NH at $20/30 pack.
There was a picture someone posted recently at Costco for $14/30 pack.
The distributors are going to be telling AB to hold up shipping. Meanwhile sales for other none AB products are up.
Bud Lite is cheaper than bottled water.
Yes, because we are sick of huge corporations using their products to force us to think a certain way. Just sell product. What you do with your personal use of time is your concern. But when you shove your leftist crap in our faces, that's OUR concern.
Free snail killer?
Ship it to Ukraine
Distributors give free or practically free Bud Light and Coors Light to bars and restaurants all of the time with orders of other beer. What bar or restaurant wouldn’t put this product out at in some sort of special (beer buckets, happy hour $2 or $1 bar bottles, etc)? Its practically free profit for the establishment.
That's called pushing on a rope.
The crux of the matter. Just look at TV or any media for that matter and you will never see a black criminal on an ADT commercial, all kinds of race-swapping like Black Jake from State Farm, you will always see a black or white female driving a car with a soyboy in the passenger seat, Thanksgiving dinner commercials by the United Colors of Benneton, etc...
A long time ago someone once said "Carthago delenda est" at the end of every speech.
It should be changed to "Madison Avenue delenda est"
The ADT commercials are just truth in advertising.
They only protect you from white burglars. If a black guy robs your house with an ADT system you are out of luck
😁
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