Posted on 04/27/2023 8:08:14 AM PDT by Starman417
With some pretty serious stories in the news right now, you might be wondering why I continue to obsess over a swill beer. Simply put, it is because the Bud Light fiasco is a far more significant piece than most people realize. When this story first broke I asked why Why Did Bud Light Choose to Follow the Hershey Highway to Hell? I followed up with the helpful suggestion that Budweiser Has a Path to Redemption – Will they Take It? In that post I also pointed out where a few of our generally reliable Normals got it wrong, between Chris Plante suggesting it was stupid to boycott all Anheuser Busch (AB) beers to Don Jr. suggesting that fact that AB execs mostly donate to Republicans we should accept the payoff and move along. Even The Donald has blown this opportunity, appearing to let his stock holdings to dictate silence on an issue that should be a slam dunk with the MAGA base.
I have no problem boycotting every one of AB's beers. But I'm not going to drink beers I don't like, either. However brilliant Pabst Blue Ribbon's ad campaign with Wade Boggs is, I was never a fan. And while MIller-Coors (MC) has been enjoying a surge at AB's expense, I'll be curious to see what happens in a few weeks when MC celebrates Pride Month. So how does a boycott of a crappy beer equate to a tide-turning victory? We've already had some recent victories in The Culture War (TCW) lately. Even if somewhat short-lived, Gamers took down a hedge fund that tried to vulture Game Stop. But outside of some political/gaming/financial circles, this story was mostly unkonwn to the public. I don't need to chronicle Gov. DeSantis' fight against Disney. But to paraphrase a sentiment I've read at Ace a number of times, have we really reached the point that we're high-fiving Republicans for fighting fights that they should be anyway? Which brings us to Bud Light, where the game changed.
I've never had a problem walking away from businesses that make it clear that they hate me. Whether it's dropping decades of NFL fandom, never again buying Gilette Razors, or swearing off Nike, personal boycotts have mostly been ineffectual. Gillette is more of a case of what Tim Pool calls, "Not get woke go broke, but went broke got woke", meaning that a declining product decides to nuke a significant portion of a rapidly eroding customer base to carve a niche and stake out that smaller claim (See: ESPN, Victoria's Secret, etc). Nike saw a 3% drop in value after embracing Colon Kaepernick as its marketing face. Since then they're back and prospering - apparently, Nike's deals with college and pro franchises dwarf their consumer market. And the NFL is doing well, although there is distant thunder on the horizon. And contrary to what I saw that some Lefty trolls suggested, I neither went out and bought said products to destroy them nor did I trash whatever I owned among them. Right before Gilette's anti-man ad campaign happened, I'd just made a BJ's run that included a sizable Gillette razor purchase. I'm near the end of their usage, but I'll be damned if I'm going to trash something I's paid good money for. Likewise, the bottles of AB beer in my basement I'd gotten on sale weren't getting dumped down the drain. And as for all of my Philadelphia Eagles gear I'd accumulated over the years, they're in deep storage for the day that Roger Goodell departs. But Bud Light is different.
Beer is a far more substitutable good. It is consumed at a rate far greater than razor blades, does not have an institutional market massive enough to ignore everyday consumers, nor is any brand a cartel in the way our major sports leagues are. AB has become ironically, what will be a case study in marketing disasters in Harvard Business Review that were initiated by a graduate of Harvard and Wharton. Yes, Alissa Heinerscheid (Side note - of all of the juvenile humor that this mess has generated, my favorite was a comment directed at Alissa - "Aw, I think she's kind of cute. I'd love to offer her a salt lick or feed her a sugar cube"), along with her boss, been placed on "administrative leave". Tyler Durden at Zero Hedge documents the rot in corporate America that got us here. The problem goes far deeper than some shallow, narcissist becoming the face of bad beer. And that's where the tide is turning.
Let's face it, we Normals have been getting destroyed in the culture wars for decades, particularly in the last 20 years. Whether it was getting bullied with the "All we want to do is get married is the new Civil Rights Movement" or how Jon Stewart brilliantly (if nowhere as funny as The Radical Left thought he was) skewered us Normals to push his radical agenda, or Hollywood slowly but surely telling a generation that everything that made America the greatest country to ever exist is somehow the worst country ever, The Radical Left has been winning. No more.
We Normals have been an incredibly tolerant lot. And yet somehow The Radical Left was genuinely surprised when the Normals objected to them normalizing child rape and calling for mutilating our children.
(Excerpt) Read more at floppingaces.net...
No but if you want to compare it to Midway, it’s a good way to pimp a blog.
affiliated brands:
https://en.wikipedia.org/wiki/AB_InBev
Companies should stick to business.
Politics is rough stuff.
Corrupted, devious democrat turds haven't yet
reached the bottom of their degeneracy.
No.
I say this because some years ago, at the time of Obama’s beer summit, that no one defends Bud Light.
If you may recall at the beer summit the race baiting professor chose a Red Stipe and the mistreated cop a Blue Moon ... and Obama had a Bud Light.
Many joked about the Bud Lite and even among hard core Leftists on Hannity forums there was silence to defend the choice.
Bud Lite is a very popular brew, it was improbable that there were no Bud Lite drinkers in that thread.
So that was when I realized it...
... Bud Lite is the Cleveland of Beers: no one defends it.
One can hope the Radical Left is going to be surprised a lot in the coming years...
The point is not Midway.
The point is, is this going to be the issues we stand on.
It is up to us, not them. Place your bets.
Placing bets requires a commitment. They have placed their bets, they are at the betting window.
No. For one thing culture is constantly changing, so there’s no “win” for anybody, which means there’s is no “turn around for the win” battle. For another thing, Bud Light just ain’t that important.
The left has been targeting areas that historically belonged to right wing males. They did this with football, racing and other sports and now the transgender strategy is playing out.
It’s the 2023 Boston Tea Party. It’s way bigger than people realize.
Normal, broadly conservative beer drinkers are seizing the opportunity offered by Bud Lite for payback against the elites that disrespect them. The result is a massive destruction of brand value that will be irrecoverable for years if at all. Ambev now has to fear the risk of contagion if the reputational damage spreads to other brands in their portfolio. Yet they avoid the obvious way out of the disaster because they fear retaliation and de facto blackmail by the LGBT lobby if they renounce Mulvaney and the LGBT cause that they so foolishly embraced.
They did this with football, racing and other sports and now the transgender strategy is playing out.
...Boy scouts, military academies, the nuclear family (welfare for single moms, but ONLY single moms). Any organization that supported traditional values or the production of strong, patriotic males.
Do not make Pharaoh's mistake of ignoring God's chastisements and persisting in our national sin of excusing child sacrifice.
True. Also, things aren't bad enough for elites to ignore the woke PC nonsense and concentrate on something else, so it will go on and on.
Maybe there's a bit of a retreat, but the kind of victory implied by the Midway analogy isn't going to happen. And what did it take to get victory over Japan?
The point is, blogpimp.
Current price - 65.87
April 3 price - 66.50
Hahaha our side is so stupid! We deserve to lose with the crap that we worry about!
Ping
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