Posted on 04/22/2023 6:29:29 AM PDT by NetAddicted
In its first real move to try to crawl out of the crater Bud Light created by self-nuking with the Dylan Mulvaney disaster, the beer company has announced a leave of absence by its VP of marketing, Alissa Heinerscheid. In other words, they canned her … at least we think so.
Our assumption: Being fired is just choosing to identify as a leave of absence at the moment.
Breaking: Bud Light's marketing VP Alissa Heinerscheid is taking a leave of absence https://t.co/p4Jw8kPpJw
— Ad Age (@adage) April 22, 2023
She managed to tank the brand in less than a year by embracing ‘inclusivity’. Her stated goal was to move away from Bud Light’s ‘fratty’ image to a brand that appealed to both men and women … so she got an endorsement from a man dressed as a woman in a bathtub.
Well done, real woman of genius.
No transf'er, I guess. https://t.co/ytNkuTVhGw
— NeverTweet (@LOLNeverTweet) April 22, 2023
LOL. That’s how it’s going to be, eh? Fine, we’ll play.
(If you’re not into dad jokes, just beer with us for a moment.)
‘Amid a brewing controversy and a growing chorus of booze from former customers, Bud Light has finally come to lager-heads with marketing VP, Alissa Heinerscheid, identifying her as the problem that ales them. In their most stout response yet, the company has chosen to draught global marketing VP, Todd Allen, to fill the role. In other words, they fired her, but just barley. The leave of absence will give her time to liquor wounds before a quiet exit.’
Sorry folks … had to be done. Moving on now.
BREAKING: Amid turmoil, BBD has learned Anheuser-Busch has changed #BudLight vp marketing to former global bud vp Todd Allen. pic.twitter.com/9qgovjT7ao
— Beer Business Daily (@BeerBizDaily) April 21, 2023
The ‘leave of absence’ nonsense seams incredibly weak-kneed, Bud Light. Just fire her. She nearly singlehandedly destroyed your brand.
After losing ~$5 Billion in value, Anheuser Busch has bounced the woke idiot who thought having a dude in a dress sell Bud Light was a good idea https://t.co/Gi9doAKYQU
— Monica Crowley (@MonicaCrowley) April 22, 2023
Imagine costing your company $5 billion in value and getting a ‘leave of absence’.
Wait…what if she is just identifying as someone who is taking a leave of absence? pic.twitter.com/EzJ9kZd9we
— Governor Dill (@TheGreenOldDill) April 22, 2023
The pickle has a point.
Prediction: They’ll pay her to stay at home and not screw up anymore brands for several months and then quietly show her the door.
— Brian Doherty (@BDOH) April 22, 2023
This sounds about right to us too.
Congrats to Dylan Mulvaney for being the first “trans woman” to cost a woke female marketing executive her job. Another glass ceiling has been shattered. pic.twitter.com/AcFtZTIW5J
— Jason Jones (@jonesville) April 22, 2023
Ha! Chalk another win up for the patriarchy!
@RepTedLieu clearly didn’t drink enough to matter.
— MichaelW 🇺🇸 (@Hacker_Dawg1968) April 22, 2023
Nice! He’s referring, of course, to the cringe photo Ted Lieu appeared in while posing with a Bud Light.
The most low-T photograph in world history captures Adam Schiff and Ted Lieu’s final ounce of testosterone evaporating after posing with Bud Light bottles
This is so cringe. 🥴 pic.twitter.com/OCGuT1UhSx
— Benny Johnson (@bennyjohnson) April 17, 2023
That’s just sad. Ted Lieu and Adam Schiff could use a leave of absence.
It appears the Bud Light marketing VP behind the Dylan Mulvaney campaign is now transitioning to unemployed.https://t.co/MFZMqWCReq
— Jason Howerton (@jason_howerton) April 22, 2023
LOLOLOL!
‘Leave of absence’ is likely just the new term for unemployment-affirming care.
Still waiting for an apology, an acknowledgment that they even understand why people are upset.
— PNWBirdhunter 🦆 🐕 🇺🇸 (@FanaticLurker) April 22, 2023
It still won't get me to buy the brand.
— Guy Armour (@GuyArmour) April 22, 2023
It appears it’s going to take more than ejecting a lone VP to convince some people to buy Bud Light again.
Meh. Any word on his pronouns?
— Kung Flu (@Asset90210) April 22, 2023
Based on these replies, Todd’s pronouns are he/screwed.
How it started. How its going. pic.twitter.com/vKsTnvyooY
— Benjamin Martin (@toomanybennies) April 22, 2023
Perfect.
The biggest takeaway here is that brands need to stay out of politics.
— Brett Rudy (@bkrudy) April 22, 2023
It’s really not that difficult. Sell your stuff and shut up.
Execs and marketing personnel who care more about personal political agendas than the company’s bottom line are a plague on American business. Make it stop.
This break's for you.
— JDHoles (@JDHoles) April 22, 2023
Bwahaha!
pic.twitter.com/2a5dliqURr
— Joe McEwing Fan Club (@SuperJoeFanClub) April 22, 2023
Cheers!
Bud Light™️ presents … Real marketing VPs of genius … © https://t.co/mlEJJUoCtk
— Brett From L.A. (@ItsBrettFromLA) April 22, 2023
Well done, Miss ‘put your product in a bathtub with a man pretending to be a girl’ marketing lady. We salute you!
tags:ALISSA HEINERSCHEID, BUD LIGHT, LEAVE OF ABSENCE
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trending (current Twitchy articles, which are links online)
KJP says Tenn. House using democratic process to remove Dems was an ‘attack on our democracy’ -------- HA! MTG comes up with new, hilarious (perfect) nickname for Eric Swalwell and Lefties just LOSE IT -------- Charlie Sheen begs Elon Musk to give him back his blue check and the replies are HILARIOUS -------- BREAKING: Texas abortion pill ruling stayed indefinitely by Supreme Court
I’ve been paying attention to ad propaganda for years now. The newest trend is portraying the black as being smart, knowledgeable and articulate. They put them in the role to educate the lowly, unmotivated white on product benefits.
And the breaking and entering? Yes. There were at least a half dozen commercials the last several years. And they all had a white as the bad guy. Can’t recall seeing the one described though.
“How To Succeed In Business Without Really Trying” said to avoid VP of Advertising. Finch hadn’t read that far ahead, so he had to come up with a brilliant idea.
Something about being unable to put the toothpaste back into the container
You can't put the fizz back into an opened Bud Lite container.
The Face That Sank a Thousand Sips
Dump AB stock today.
NO!!!!!!!!!!!!!!!!!!!
Keep her there!!! That is so discriminatory!!! Do NOT fire that woman. You folks haven’t apologized yet. Why put her on leave or let her go??? Looks like you’re caving to the far right. Everyone, please help me in defending Heinerscheid! They absolutely must reinstate her and come out with a statement reaffirming their LGBTQ values. This is so wrong.
“Being fired is just choosing to identify as a leave of absence at the moment.”
A leave of absence doesn’t necessarily mean fired at this time.
It means that the board of directors are meeting about the situation and having consultations with corporate legal and HR department about options for demotion, termination, etc. So it could be several weeks before a final decision is made.
In other news KJP is being replaced by Dylan Mulvaney.
You know something is happening here, but you don't know what it is, do you, Mr. Jones?
AOL is not canned judt closeted for a while!
The black nuclear family a relative unicorn is now the madIson ave standard
Yep! but not to worry, coca-Cola, Pepsi, Burger King, McDonald’s, Nike, Nordstrom, vogue, L’Oreal, etc. etc. will give her a very high paying position. Demons always stick together. Evil never ever rests.
They can’t can her. This may have been her idea, but it wasn’t her decision. This was a top level decision. The top management had to sign off on it.
They are just going to hide her out till the smoke clears.
I used to drink Yuengling, until obama claimed it was his favorite beer.
Weihenstephan, and Maisels Weisse are my choices now.
WOKE = Unemployment-Affirming Care.
Some are slower than others on the up tick.
I have said this here for 20 years, and I’ve been shouted down as a racist or bigot that advertising for a generation now is basically social engineering propaganda and I think most would agree today that I was correct
I don’t blame her for doing what she did. She is a product of her milieu. She went to Harvard, you know!
What size golden parachute will Uncle Joe force Bud to give her and which leftist organization will she land on her feet in?
Now the entire senior management team needs to be fired as well.
No more excuses—no more finger pointing—they all need to go away.
Exactly. She’s being sequestered till the smoke clears.
Taking a leave of absence is not being canned. This is a temporary move until things settle down, then she will return somewhere else in the company.
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