Read the Room, Jeep!

MOnster rHunter Nation ^ | 8 Feb 2021 | Larry Corriea

[Rummyfan]

I watched the Super Bowl yesterday. I don’t follow pro-sports. Heck, I didn’t know who was playing until Saturday, but my son plays high school football so it was fun to watch it with him. (the boy is nearly Gronk sized) I rooted for the team with all the old dudes, and as an added bonus I found out afterwards that Brady is a Trumpkin, so him winning caused a great deal of wailing and gnashing of teeth among certain circles of super obnoxious dorks on Twitter. So double victory.

But the highlight of the whole evening for me was the commercial by Jeep. Because holy shit, there is a perfect example of an utter failure in marketing.

I can imagine how they came up with this ad campaign:

##

JEEP CORPORATE OFFICE –

The CEO of Jeep stands at the head of a conference table filled with the CorpoUniParty’s best and brightest. “Alright, our new campaign is going to be about Reuniting America, so we’re going to aim it at those horrible, knuckle dragging red state deplorables.”

“But sir, aren’t they all domestic terrorist insurrectionists who need to be driven from society because they believe in evil conspiracy theories like unfair elections?”

Everyone at the table laughed, because red staters are so stupid. Everyone knows the election was merely fortified.

“Oh no. That was so last week. They’re only garbage people who must be resisted by any means necessary when they’re in charge. Now that we’re in charge it’s time to come together and all that other bullshit. Reuinited America it is. So we need to figure out how to appeal to…” the Corporate Overlord made quote marks with his fingers. “the working man.”

“Gross,” said one of the many Corporate Underlings.

[beef]

“FAKE FARMER ripping off his neighbors for a giant tax break”

Neil Young had cows on his ranch for the same reason. I’d be OK with it except for the hypocrisy when it comes to the rest of us and our taxes. The difference between a tax break and a tax loophole is often nothing more than the person involved.

[beef]

“The new Jeeps are Junk.”

IMHO they haven’t made a decent product since Willys.

[capydick]

The worst commercial of the whole lousy event and really pissed me off for a number of reasons. Check this out from a local, this guy nails it:

here

[Hatteras]

"Jeep said owner voided Warranty for driving Trail rated jeep through five inches of Mud..."

I'd venture to guess that all SUV vehicle warranties say that. I had an old CJ7 that I bought new. Said that right in the first paragraph of the warranty. It also had warnings on how to properly turn on a steep incline. Never had any mechanical problems. But then again, they were building real Jeeps back then.

[cherry]

I’m never “re uniting” ever....

[LibertyWoman]

Actually, that’s probably a transcript of ‘the’ meeting

[T.B. Yoits]

The ad agents for Jeep thought they were reading the room. Like true narcissists, they didn’t grasp they were looking in the mirror and they believed everyone’s thinking is as deficient as theirs is.

[nutmeg]

the commercials weren’t very memorable

THIS Super Bowl commercial was memorable:

Toyota Super Bowl commercial features Paralympic swimmer Jessica Long

(Scroll down to see video of commercial)

I thought this one was *awesome*. Beautiful message (pro-adoption of a special needs child, and triumph over adversity). Beautifully produced commercial with very cool use of CGI.