Posted on 07/16/2020 3:29:38 PM PDT by CheshireTheCat
Broadcast ratings for nearly all of NPR's radio shows took a steep dive in major markets this spring, as the coronavirus pandemic kept many Americans from commuting to work and school. The network's shows lost roughly a quarter of their audience between the second quarter of 2019 and the same months in 2020.
People who listened to NPR shows on the radio at home before the pandemic by and large still do. But many of those who listened on their commute have not rejoined from home. And that threatens to alter the terrain for NPR for years to come, said Lori Kaplan, the network's senior director of audience insights.
"We anticipated these changes," Kaplan said. "This kind of change was going to take place over the next decade. But the pandemic has shown us what our future is now."
Commercial radio is experiencing, if anything, worse declines. But audience research commissioned by Kaplan indicates that NPR's audience is disproportionately made up of professionals who are able to work from home and who are interested in doing so even after the pandemic subsides....
(Excerpt) Read more at npr.org ...
Yep. They dominate the podcast ratings.
I hate the leftist sounding music they choose which they leave on for an annoyingly long time as is it is fabulous or something.
This is the first sentence of the article. If anyone ever asks me why I don't bother reading most articles that are posted, this would be a good example.
WHO LISTENS TO NPR ON THEIR WAY TO SCHOOL???
What pure slop.
Tries listening to all things considered years ago when doing long distance driving. Almost fell asleep.
No thanks I would rather have dead silence than to listen to any npr.
Very frustrated with how woke sports radio in the ATL has become.
NPR does not have to worry about pedestrian things like ratings.
I listen to a lot of NPR. Tells me what to other side is at least saying if not thinking. Some commentators I turn off simply not worth losing a single neuron over.
2016 actually fun for the election, tried to destroy Trump (failed badly) and could not figure out how to build up Hillary (to be fair an impossible task).
A couple of years ago my apolitical friend started listening to NPR on the way to work. Two weeks before the George Floyd incident she started spewing out of character things like “America is racist”. Awfully coincidental.
The only thing I like about Leftists is their music.
I lost the last reason for listening to NPR when Car Talk ended.
I listen to XM148 OTR, 70s channel, classic jazz, and Yacht Rock Radio.
I learned more from Sam’s Garage.
Cah Tawk had its moments. Especially the puzzler. A few I worked out or was at least close.
I don’t know, but I suspect their views have gotten so far out that they’ve lost listeners who would put up with it for the classical music.
Of course, they would want some other explanation.
Exactly. My late aunt said she liked McNeil/Lehrer because it was objective. The quiet seriousness of it had her fooled because it wasn't presented in a sensationalized "bleeds it leads" style.
I still turn it on sometimes early in the morning, for maybe a half-minute or so, just to remember how that monstrous effer Garrison Keeler was fired for sticking his stinking finger where it didn't belong.
HA!
If you get past the sonorous NPR announcing style and pay attention to their stories you can find enough logical fallacies in one show to teach an entire course.
One blatant example was "proving" that illegal aliens have no effect on wages because the meat processing plants in one town where a lot of illegals worked were about the same as a plant in a town with few illegals. But the two towns were only about 20 miles apart so it would be an easy commute between the two. NPR pretended that 20 miles was outside the range someone would travel for work, especially away from NYC.
Many NPR listeners have had enough of their predictably leftist take on ever possible topic, or non-topic that they attempt to turn into an issue. They didnt used to lay on the liberal so thick. Now it is just non-stop leftist progressive propaganda. I like in depth coverage and was once a listener. No more and never again.
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