Posted on 01/14/2019 12:12:21 PM PST by E. Pluribus Unum
A short film by Gillette, a manufacturer of mens shaving products, tells men to shun toxic masculinity and the same old excuses for male behavior.
The film, We believe: The Best Men Can Be, posted on the companys Facebook page, begins by referencing Gillettes slogan, The best a man can get, while invoking the #MeToo movement against sexual harassment:
Bullying. The Me, Too movement against sexual harassment. Toxic masculinity is the best a man can get? Is it?
We cant hide from it. Its been going on far too long. We cant laugh it off. Making the same old excuses: Boys will be boys.
The video displays text of three, presumably male, comments:
Everybody hates you, Youre such a loser and Sissy.
Enough is enough, Gillette declares, calling men to speak and act The right way:
But, something finally changed. And there will be no going back.
.
To say the right thing; to act the right way.
Some already are. In ways big and small. But, some is not enough. Because the boys watching today will be the men of tomorrow.
(Excerpt) Read more at cnsnews.com ...
Welp, time to find another product.
The Left is fully aware that the kind of toxic masculinity they abhor is overwhelmingly a characteristic of young black, Latino, and Muslim males. They dare not admit to this, so they cleverly attempt to pivot and make it a white male frat boy issue, for partisan political gain.
Walgreens version of the Gillette Fusion is just as good... and cheaper
Why isnt anyone telling all these single moms not to raise shitbags? Who will hold the women accountable for not having a father in the home to guide a boy into manhood?
Thanks for posting that, I remember that growing up, way better than the commercial crap today, this and Ford’s “like a rock” commercials were among the best back then.
Feck off, Gilette, I think I’ll just be me.
Ford only did one parody commercial, pulling a Chevy out of a ditch and saying it was "like a rock".
Their phones are ringing off the hook
Here’s more contact info, their parent company Proctor and Gamble, the Grey ad agency the WSJ writer, Gillette, and P&G.
mediateam.im@pg.com
ben.tauber@grey.com,
odougherty@grey.com,
alexandra.bruell@wsj.com
contactus@gilletteondemand.com
Contact P&G here:
Another bizarre corporate PC virtue-signaling marketing action that effectively shoots itself in the foot.
Whats wrong with these people?
Completely bizarre.
What a strange advertising message to send.
There will be another one next month.
There is a cumulative effect of such messages, as there was with feminism in advertising.
But it won't go as far as advocates hope or opponents fear.
Before this is over, they will teach this in B-school next to the example Tylenol set when their products were being poisoned.
This time, the lesson will be: “How ‘getting woke’ killed off one of the most powerful brands of all time.”
Now that they shave cream for men’s chests, arms, legs, etc., the pretty boys will get the message. This might play well in Thailand or Korea where they have “gentle men” and “soft boys” in ambulance... as well as major cities in the US where the women long ago rejected marriage, or hetrosexuality in favor of the flavor of the moment, leaving the real men to order Sex Dolls.
Hey you know if it’s good enough for Bruce K Jennyer, it’s good enough for the Olympics.
Consistent, endemic group examples of toxic masculinity:
Ghetto
Moslems
Latinos
Oriental cultures
They literally HATE their own customers!
Gillette SPITS IN THE FACE OF THEIR CUSTOMERS AND THEN HAS THE UNMITIGATED GUAL TO EXPECT THEM TO CONTINUE BUYING THEIR OVERPRICED GARBAGE.
Time to switch brands - tried Harry’s Shave Club when Walmart had some of their stuff - razor design sucks...will have to experiment with some brands.
Harrys blades are the worst. Painful.
Try Shick Titanium.
Thanks - going to Walmart today and will pick up a “starter set” to check out.
Dollar Shave Club and screw them.
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