If these ratings do not improve the NFL is toast.
Not this year, but starting next year.
More winning.
Some have said that fans will eventually come back.
Some will, but what if we see a long term drop of 10 or 15% in ratings?? That would have a huge financial impact.
And we will have to wait and see, how many season ticket holders decide not to renew next year. If 10% or more fail to renew, that too will leave a mark.
What about those skybox rentals?? How many corporate and wealthy people who rent those will vote no for next year?
Yes, I would think next year will be worse unless they come out with a policy to respect the anthem. A lot of those seats are occupied by people who already bought their tickets over the summer and can't get a refund. Next year they'll have to deeply discount them to sell them, cutting into their revenues.
If these ratings do not improve the NFL is toast.
++++++++++++++++++++++++++++++++++++++++++++++++++++++
I hope it’s BURNT toast, too.