Brewers Asked to Create Beer for Women

Reuters ^ | Tue, Aug 05, 2003

[presidio9]

British beer-makers should brew a real ale directed at women, the chairwoman of the Campaign for Real Ale (Camra) said Tuesday.

Paula Waters said the British brewing industry had become too set in its ways and the number of women trying real ale had declined.

"Someone in the industry needs to lead the way by launching an all-new beer aimed at women -- the world's first Fem-ale. This will help dispel the myth that beer is strictly for the boys," Waters said on the first day of the Great British Beer Festival in London.

Camra said its research showed more women would be willing to try beer if it was presented in more stylish glasses than ordinary pint pots.

"Just look at the beer drinking culture in Belgium. There is a wide range of fruity Belgian beers that are served in stylish branded glasses and you see a large number of women drinking these traditional styles of beer in cafes and bars," Waters said.

The annual Great British Beer Festival runs from Tuesday to Saturday at London's Olympia. Organizers expect some 45,000 visitors.

[honeygrl]

"Everyone I've ever heard try Zima said it tastes like earwax. I think I'll pass. "

I don't want to know how your friends know what earwax tastes like. ;)

[honeygrl]

"Does anyone really drink Zima? "

High School kids mostly.

[Conspiracy Guy]

I think it's a figure of speech.

[Conspiracy Guy]

I hardly ever drink with teenagers since I was one of them. No Zima back in those days.

[Pyro7480]

Who's the young lady on the right?

[Oztrich Boy]

Everyone I've ever heard try Zima said it tastes like earwax

Not disputing, but wondering how they could make that comparison.

[Conspiracy Guy]

Ask them? I haven't a clue how they know.

[Nefertiti]

LOL.... this is so funny!

Speaking from a woman's point of view, this is silly. Girls if you want something 'fruity' then you don't want a beer... it's that simple.

Personally pass me a Amber Bock, Killians or a nice stout in a chilled mug any day and you can keep your berry flavored whatever.

Nefertiti@->---

[LuLuLuLu]

Nefertiti,

You are my kind of a woman! (Said in only the friendliest woman-to-woman voice).

When we were in Mexico the barkeeps where amazed that I drank dark beer.

[T Minus Four]

Here's a favorite girl beer!

[Lawgvr1955]

As Bob and Tom say on their radio show about the sexual preference of Zima drinkers, "Zima stands for Ztick It in My @ss". It certainly shows if you advertise something enough, people will buy it.

[sandpit]

This Texas gal loves it right out of the bottle or can, no fancy mugs. In the summer, beer is a food group for me. Red Stripe is my latest fad.

[weegee]

Why not? Budwhiser and Coors are advertising "Gay" beers too. They are the "Lite" beers:

[Conspiracy Guy]

I like the Miller Lite commercials with the girls in the fountain. Does Zima run ads with two flamers having a beyatch fight?

[Ed Straker]

I don't know, I was just looking for pictures of women with Guinness. Then I lucked out and found the one with the wedding. Talk about an ad that targets women! 8~)