Posted on 02/09/2026 8:12:39 AM PST by MinorityRepublican
Super Bowl commercials reportedly aim to target a less traditional audience ahead of the NFL title game on Sunday.
Though the league's championship game has often been associated with older men, major companies are using the game to reach out to both Gen Z and female viewers with their latest advertisements.
"[I]f we had made something that didn’t speak to Gen Z or didn’t appeal to women, I think we would have been missing the mark," Laura Jones, chief marketing officer of Instacart, told Variety on Wednesday.
Super Bowl ratings reached record levels in 2025 with approximately 127.7 million people tuning in to the game between the Philadelphia Eagles and the Kansas City Chiefs.
This broke the previous record set one year prior in 2024 at about 123.4 million viewers.
With more viewers than ever before expected to watch the Big Game between the Seattle Seahawks and New England Patriots, major companies are hoping to appeal to the widest audience possible, which includes a growing female demographic.
"We are seeing female viewership in sports hold or continue to rise," Mars Snacking senior director Diane Sayler told Variety. "And I do think that networks and leagues are getting better at telling the story of the players and telling more than just the story on the field. And I actually believe that is what is driving a lot more female interest in this space."
(Excerpt) Read more at foxbusiness.com ...
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Except for the Bud commercial, I thought all the commercials sucked...
“ Except for the Bud commercial, I thought all the commercials sucked...”
The entire franchise sucked, pathetic commercials and pathetic teams. Left before halftime.
So, Bud Light still goin’ tranny?
Continuing the trend that worked so well for Bud Lite and Cracker Barrel...>
Peyton Manning demeans himself by trying to rescue Bud Light.
I didn’t watch it at all and haven’t watched pro sports since they made it Mandatory to be a criminal thug, felon or on parole a requirement to play.
Do these retards even watch the stupid bowl?
Peyton Manning demeans himself by trying to rescue Bud Light.
Because he’s also ‘Batin’ Manning.
They have sucked for quite a long time. Many of them are just virtue signals.
I watched a little bit in the beginning but easily turned to a movie during one of the commercials. Never really identify any products that i could see.
2nd Super Bowl i didn’t watch. I think in my middle age I may have finally reached the end of my rope with sports. It’s all so fixed and ridiculous.
Advertisers regularly target the young, such as Gen Z, because they are at the age when product loyalties reportedly form. Women? They’re often the buyers for a lot of the consumer crap they are advertising anyway.
But yeah, you don’t want to ignore or offend a chunk of your viewers.
The NFL’s suicide pact started with the infamous Janet Jackson “wardrobe malfunction” and finished yesterday. The Bud commercial was the only worthwhile one.
The rest reflected the decay of our society and the destructive nature of public education.
I guess he needed the money.
I guess he needed the money.
Like Little Boy Blue....OH!
The most confusing commercial was fora pee (urine) testing. I’m not really sure what the purpose of the spot was, but all of us in the living room watching it looked confused and disgusted
They succeeded in driving old men away.
For the first time, I wasn’t impressed by a single ad. Which is appropriate for what was probably the worst Super Bowl game in history.
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