“’There’s a growing concern that our international consumers are increasingly opting for domestically produced spirits or imports from countries other than the U.S., signaling a shift away from our great American spirits brands,’ Chris Swonger, president and CEO of the spirits council said in an October statement.”
Did Whiskey go Woke and I missed it?
It did indeed. I forget which brand, I think maybe Jaimeson. Featured a big advertisement where a bunch of trannies were drinking their booze.
Weed.
The consumer needs to be taught how to .ake mixed drinks. And how to imbibe safely.
Marijuana is a big factor here as well.