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Ford CEO Admits Automakers Didn’t Consider Their Customers When Going ‘Full Bore’ Into EVs
Liberty Daily ^ | 10/17/2025 | Patty Atwood

Posted on 10/18/2025 4:10:31 AM PDT by Adder

American automakers have long prided themselves on building vehicles that meet the real needs of hardworking families and businesses across the country. Yet, recent revelations from Ford’s leadership paint a different picture when it comes to the rush into electric vehicles. Former Ford CEO Mark Fields openly acknowledged that the industry charged ahead with massive EV investments, overlooking what consumers actually wanted.

Fields, who led Ford from 2014 to 2017, pointed out the misstep during a discussion on the rapid buildup of EV production. “Over the last couple of years, the automakers really went full bore in putting in capacity for EVs,” he said. This aggressive push came without enough thought to buyer preferences, leaving companies like Ford and GM facing unexpected market realities.

(Excerpt) Read more at thelibertydaily.com ...


TOPICS: Business/Economy
KEYWORDS: automotive; electric; evs; ford
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To: Adder

I love my hybrid. I would never buy anything else


21 posted on 10/18/2025 4:44:00 AM PDT by MarlonRando
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To: Adder

Well they be shocked!!!!
And the jam worked so well for the jab.
Who would have thunk that the plurality of the world would not have rolled over on this sham?????
Huh???? Pass them another bud light.


22 posted on 10/18/2025 4:44:02 AM PDT by Recompennation ( )
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To: Adder

“Were you all that stupid???”

or was it really fascist extortion by the fascist so-called “biden” administration? ...

this latter explanation makes more sense than that the auto makers together spent hundreds of billions of dollars developing, building, and trying to sell products that they didn’t bother to determine whether said products had any utility, whether sufficient support infrastructure existed, and whether anyone really wanted them ...

apparently though, now that the EV nonsense has predictably imploded, they’d rather pretend that they were really, really, really stupid than admit that they totally knuckled under to fascist extortion ...


23 posted on 10/18/2025 4:46:05 AM PDT by catnipman ((A Vote For The Lesser Of Two Evils Still Counts As A Vote For Evil))
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To: Adder

Ford assumed they could electrify an existing design .They realized too late that they should have created a new, electric vehicle.

They blew it when they abandoned the all electric concept and threw Rivian away. The old guys won the battle ane ended up losing the war


24 posted on 10/18/2025 4:47:22 AM PDT by bert ( (KE. NP. +12) Where is ZORRO when California so desperately needs him?)
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To: Adder

With friends like Deep State, who needs customers was the thinking.

How’s that working out for you, Ford...


25 posted on 10/18/2025 4:47:56 AM PDT by mewzilla (Swing away, Mr. President, swing away! 🇺🇸 🏴󠁧󠁢󠁥󠁮󠁧󠁿 )
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To: Adder

>>Were you all that stupid???

They were all in on Central Planning by Government. EPA regs were going to force everyone into EVs until Trump prevailed in 2024.

The Ford Blue Oval SK plant in Glendale, KY is a HUUUUUUGE monument to corporate malinvestment counting on government intervention in the free market.

https://www.google.com/maps/@37.5866721,-85.8828458,2786m/data=!3m1!1e3


26 posted on 10/18/2025 4:48:17 AM PDT by FreedomPoster (Islam delenda est)
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To: Adder

Companies are concerned first and foremost with government regulation. Why are there no bench seats? Because the government determined that the driver was safest if his feet where always in front of him. The result was companies dropped bench seats and put in a console so you couldn’t do anything else with your feet. Why are trucks so large? Because government put ridiculous fuel requirements on smaller trucks because they were so popular but didn’t regulate large trucks. The small truck standards resulted in a vehicle nobody wanted to drive. Why are there no station wagons? Because they fell under fuel efficiency standards and trucks and SUV’s didn’t. Everything the manufacture’s do is a reflection of regulation or even proposed regulations. Recall when everyone stopped making convertibles. That was the result of a proposed rollover standard that never happened.


27 posted on 10/18/2025 4:50:12 AM PDT by Gen.Blather (Has anyone seen my tagline? ...I know it was here...)
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To: MarlonRando

“I love my hybrid. I would never buy anything else”

me too ... but hybrids are a totally different story from EVs: 100% of their motive power is derived from an IC engine [sans turbo if you’re smart] ...

mine’s a Honda Accord hybrid, and i love the instant response [including instant startup], acceleration, handling, and quietness ... for me, gas savings is secondary because i mostly just drive around town ...


28 posted on 10/18/2025 4:53:46 AM PDT by catnipman ((A Vote For The Lesser Of Two Evils Still Counts As A Vote For Evil))
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To: Adder
You may be entertained by this youtube I made some 14 years ago, it was rather prescient looking back at it. Totally predictable and I was exactly right a decade and a half ago.

Youtube shadowbanned me some 14 years ago within a few hours after posting as it was sarcastic and humorous to the left.  To this day they have blurred my videos and shut off comments, it is still NOT searchable.  They have since have added their own BS lying comment.

Electric cars for dummies

29 posted on 10/18/2025 4:54:59 AM PDT by quantim (Victory is not relative, it is absolute.)
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To: catnipman

I have a crazy commute, which is really stupid, but I pay hardly anything in gas. I just love my hybrid. I literally will never have anything else.


30 posted on 10/18/2025 4:56:25 AM PDT by MarlonRando
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To: bert

rivians were semi-popular in my neck of the woods a few years ago [during the spring and autumn only because winter and summer are entirely different stories for EVs here in Colorado] ... but then i noticed that rivian put out new colors every year and only the new colored rivians were on the road ... one NEVER saw a rivian color from a prior year ... now, there are very few rivians here of any color ... apparently word FINALLY got out ...


31 posted on 10/18/2025 4:59:48 AM PDT by catnipman ((A Vote For The Lesser Of Two Evils Still Counts As A Vote For Evil))
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To: MayflowerMadam

No, Cracker Barrel is a totally different boat.

The Cracker Barrel customer base was aging or dead and no longer present in adequate numbers to sustain the nationwide concept. There simply were not enough customers wanting what Cracker Barrel was still providing. I am one of those old customers and complained loudly about the biscuits.

Ford had to try to comply with the government mandate and failed technically to accomplish that job. There were no EV customers that required the mandate.

Tesla has shown the world what the customers want and has provided it. All auto customers do not want an EV but, enough do. That is the reason that the number two best selling vehicle model in the whole world in 2024 was a Tesla EV.


32 posted on 10/18/2025 5:00:37 AM PDT by bert ( (KE. NP. +12) Where is ZORRO when California so desperately needs him?)
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To: catnipman

Rivian might be vastly different after the alliance with Ford that had the money and resources to further the Rivian all electric concept.

Pride is at the root of the Ford EV debacle.


33 posted on 10/18/2025 5:08:39 AM PDT by bert ( (KE. NP. +12) Where is ZORRO when California so desperately needs him?)
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To: Adder

Ford feared the government more than they cared about what their customers wanted.


34 posted on 10/18/2025 5:14:01 AM PDT by Dan in Wichita
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To: Adder

Have you driven an Agenda lately?


35 posted on 10/18/2025 5:24:47 AM PDT by PGalt (Past Peak Civilization?)
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To: HYPOCRACY

Many people weren’t going to be able to buy into EVs even if they wanted to & apparently there weren’t that many that wanted to. An EV would probably meet my driving needs(except for cold weather) but certainly not at the price & reliability of even a used one. My present vehicle is 20 yrs. old, but it’s reliable in most every way. If Ford doesn’t know how to get back to that technology & reliability they once had...too bad.


36 posted on 10/18/2025 5:26:18 AM PDT by oldtech
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To: Adder

so called educated people are some of the stupidest people to roam the land


37 posted on 10/18/2025 5:31:34 AM PDT by BigFreakinToad (107 Days of Kamal's BS.)
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To: MarlonRando

next ride we get will be one. The stupid part is the full EV purchase.


38 posted on 10/18/2025 5:33:23 AM PDT by BigFreakinToad (107 Days of Kamal's BS.)
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To: Paladin2

Their most refined design was in the Panther Platform of the Marquis, Crown Victoria and Town Car. Similar to the GM B-body, you can’t buy a car made today that is more reliable, comfortable, economical or affordable.

If that car or the last model Buick Lucerne with a non-leaking North Star engine were made for an inflation adjusted price similar to what they were back in the day I’d go buy one right now. I don’t need or want a car that has an electronics operator manual thicker than the mechanical owners manual or that has a big screen in the dash. Certainly not a navigation system, 360 degree radar and camera, adaptive cruise control etc. I’ve managed to travel the world to pinpoint destinations since the 60s without benefit of such devices and still can.


39 posted on 10/18/2025 5:35:50 AM PDT by Sequoyah101
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To: FreedomPoster

How could everyone be forced into EVs if most were just plain unaffordable to a margin of the public, charging was largely unavailable, or they didn’t meet the needs of many? If they would go back to a lot less electronic gadgetry & simple attractive designs like they all once had, we’d probably all be a lot better off & maybe in a buying mood.


40 posted on 10/18/2025 5:36:39 AM PDT by oldtech
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