The City of Austin spent a million bucks on a rebrand that everyone is laughing at

Not The Bee ^ | September 05, 2025 | Joel Abbott

[FoxInSocks]

I think the right-hand option in Batu’s post is a much better foundation to start from.

[al_c]

[al_c]

The Pentagram team looks like a bunch of self-important weirdos. Figures.

New York, London, New York, New York, London, etc. With all of the incredible design firms in Austin, why one with all the NY and London folks? Do they even have an Austin branch?

[Cletus.D.Yokel]

My job description had me going up a 400’ tower once every 3 years.
Got to be pretty routine.

[al_c]

Nevermind ... looks like they do have a small Austin office.

[chrisser]

"The Pentagram team looks like a bunch of self-important weirdos. Figures.
https://www.pentagram.com/about"

Looks like a mix of fruits and nuts.

[catnipman]

since Austin starts with an "A", they probably shouldn't use the old standby stain a sloppy coffee cup makes when set down on a piece of paper ...

[1Old Pro]

X was taken

[philman_36]

It looks like a man under the sheets waking up and REALLY having to urinate.

[masadaman]

On the Pentagram link in the news section, the firm boasts about its new design for New Palestine Forward at Wembly. Apparently Austin city fathers ignored or chose to ignore Pentagram’s other clientele.

[crusty old prospector]

We didn’t have any safety gear. I was skeered.

[FamiliarFace]

To be fair to the Austin city fathers, they engaged this team 7 years ago.

This new design for Palestine Forward at Wembley is probably more recent. However, if it takes them 7 years to make a new city logo, perhaps they’ve been at this one for that long, too.

[SaxxonWoods]

Thanks, that looks different from the one I saw with a star. Maybe they changed it.

[higgmeister]

Simple Jack would be proud.

[chuckee]

Good to see Austin hired a graphic arts professional to confront the major problems and challenges of Austin. The problems will still exist when the governor steps in and fires him, just sporting a prettier name along with the graphics to depict them

[SunkenCiv]

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[ptsal]

Fools in Sustin

[ptsal]

Fools in Austin