The old adage of "If it ain't broke, don't fix it" is not heeded by the business wokesters of today. Some will never learn from history.
Cracker Barrel should just give up and go back to where they were a year ago. Work on improving the food, not the ambiance or logo.
‘New Coke’ was a cover for them to switch out cane sugar for high-fructose corn syrup.
Not a fan of soda at all but Coke over Pepsi anytime. Pepsi is like pure sugar to me and I drink soda maybe twice a year.
You'd go to the market, purchase a wooden crate of the bottles, then return all the empty bottles in the same wooden crate.
I worked in the Special Events department of the Pepsi bottling plant in San Diego during the Pepsi Challenge phase of this cola war. I ran the Pepsi Challenge at the Del Mar Fair and other locations. Pepsi was picked in the blind taste test by a pretty good margin.
I prefer RC Cola.
It would probably have done better and even still be around if they had literally released it as “New Coke” or “Coke II” and not eliminated regular Coke. It wasn’t that people didn’t like the taste - they did - but they did not want it at the expense of losing the taste of original Coke, which they liked and had been around for ages. Having it replace a product they liked was no-go. Example: Cherry Coke. It is successful...but if they had instead released it as a replacement for regular Coke? Almost certain failure - irrelevant if people liked how it tasted or not.
I’ve always believed that “New Coke” was designed to fail, but while failing it also allows all the “real sugar” Coke to be consumed. Then, you “bring back Old Coke” with HFCS in it, and no one notices! (And your production cost has gone down).
CRACKER BARREL NEEDS TO REMIND THEMSELVES OF THAT DEBACLE
I remember when it came out. I got ahold of three cases of the original stuff. I remember the first place I ever tasted it. It was at a McDonalds. Hated it. Was so glad when they brought back the original. Stupid unforced error.