Cracker Barrel Releases Desperate Damage Control Statement Addressing Outrage Over Branding Changes as Stock Continues to Free Fall

Gateway Pundit ^ | August 25, 2025 | Cassandra MacDonald

[blackdog]

Tell em what you think.

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[Governor Dinwiddie]

Dead to me. Just dead.

[Mama Shawna]

Looks like they caught that little error. Not there now.

[Starboard]

“they have to be more contrite than this”

***********

They won’t be. They won’t fire the CEO over this disaster because they are more concerned with embarrassment than actually improving business. Bud Light redux.

[Governor Dinwiddie]

Peg game? WTF? I can bring a peg game myself.

I can't bring a wall full of Americana bric-a-brac which reminds us of America's wonderful past.

[ducttape45]

Same

[Starboard]

What she really wants to do is cancel Uncle Hershel and anything that says Americana.

[HANG THE EXPENSE]

They have stepped on their unit with both boots.

[mmichaels1970]

“We’re truly grateful for your heartfelt voices. You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be,”

But I thought the overwhelming majority was supportive? That just a vocal minority disagreed. Why post a thing?

[JBW1949]

LOL!!! I see...Thanks...

[JayGalt]

Statement was an insult. People are not going to be fobbed off with soft soap and “move along”.

[Starboard]

You just nailed them big time. :)

All Cracker Barrel needs to do is express sincere contrition for their stupidity and the resulting firestorm, and then outline specific steps they are going to take to win back customers. Instead they are becoming a case study in how to destroy a longstanding and recognizable business brand overnight.

[Jeff Chandler]

their food has gone terribly downhill

I've heard that.

[Starboard]

It really was an insult and it shows what management really thinks about its customers.

[joshua c]

aint no wokesters eatin’ at cracker barrel

uncle herschel or not

[Wilderness Conservative]

I go out of my way to avoid Black Rock owned businesses. Especially when their food sucks.

[hinckley buzzard]

Yes they should have stopped digging.

[Governor Dinwiddie]

No they didn't cancel Uncle Herschel.

They changed him into a pawnbroker.

[uranium penguin]

No matter what..

The Beef Wellington / foie gras crowd is NEVER going to CB and eat the chicken fried steak.