[mmichaels1970]

“We’re truly grateful for your heartfelt voices. You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be,”

But I thought the overwhelming majority was supportive? That just a vocal minority disagreed. Why post a thing?

[Starboard]

You just nailed them big time. :)

All Cracker Barrel needs to do is express sincere contrition for their stupidity and the resulting firestorm, and then outline specific steps they are going to take to win back customers. Instead they are becoming a case study in how to destroy a longstanding and recognizable business brand overnight.