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It’s Time for Jerry Jones to Sell the Dallas Cowboys
PJ Media ^ | 3 Aug 2025 | Scott Pinsker

Posted on 08/04/2025 8:55:30 AM PDT by Rummyfan

Is Jerry Jones a great NFL owner? Maybe: It kinda depends on your criteria.

If you think the fundamental job of an NFL owner is generating wealth, then Jones is one of the most stunningly successful owners in the history of sports. He bought the Cowboys in 1989 for $140 million, and today his franchise is worth about $11 billion.

Not too shabby of an ROI.

More importantly, his aggressive approach to branding, merchandising, and marketing revolutionized the league. At first, the NFL threw a yellow hanky in the air, serving him with a $300 million lawsuit for carving independent sponsorship deals with American Express, Nike, and Pepsi. (Jones countersued for $750 million; the two sides later reconciled.) But long-term, the NFL ceded to Jones’ vision. Not only did the other owners ape his business model, but they asked Jones to lead their multibillion-dollar TV negotiations. In less than a decade, he went from being an outside agitator to the ultimate NFL insider.

Oh, by the way: The estimated value of the current TV package? About $110 billion.

(Excerpt) Read more at pjmedia.com ...


TOPICS:
KEYWORDS: dallas; football; nfl; sports
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To: 1ScrappyArmyMom

I have extended family near Dallas. He’s a long time Dallas Cowboys and Texas Longhorns fan. One year I stayed at his house to attend the Bama season opener with USC (college football) at Jones World. He didn’t like it when I pointed out that Bama had a better winning percentage in Jerry’s World than the Cowboys did. (Bama played some neutral site season openers and playoff games in the Cowboys’ stadium.)


21 posted on 08/04/2025 9:16:28 AM PDT by Tell It Right (1 Thessalonians 5:21 -- Put everything to the test, hold fast to that which is true.)
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To: MinorityRepublican

I don’t think he cares. He won three Super Bowl championships in the ‘90s.


“Did you enjoy those three Super Bowls? I hope you did, I hope you did very much.”


22 posted on 08/04/2025 9:19:18 AM PDT by dfwgator (Endut! Hoch Hech!)
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To: TexasFreeper2009

Good point.
Unless...your name is Trump and some idiot doesn’t think Mar Lago is worth more than a few million!


23 posted on 08/04/2025 9:19:45 AM PDT by sasquatch (Do NOT forget Ashli Babbit! c/o piytar)
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To: 1ScrappyArmyMom

The wrong team moved out of Dallas.


24 posted on 08/04/2025 9:20:25 AM PDT by dfwgator (Endut! Hoch Hech!)
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To: Rummyfan

I’ve met many “self made men” who made a fortune, turned a nothing company or business into something huge, and even in their dotage, won’t ever have someone else calling the shots or making decisions.

Ralph Wilson, who founded the AFL Buffalo Bills in the 1950s for $25,000 (his estate sold the team for $1.3 billion in 2014) was still interviewing coaches and players from his home hospice bedroom in Detroit in the weeks before he died at the age of 95.


25 posted on 08/04/2025 9:31:38 AM PDT by PGR88
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To: Rummyfan
Let the Dallas Cowboys and the rest of their racist cohorts who knelt in solidarity with Communist organizations such as Black Lives MatterTM disappear into the dustbin of history.

Good riddance to rubbish.



26 posted on 08/04/2025 9:51:09 AM PDT by T.B. Yoits
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To: Rummyfan

The way he treated Tom Landry shows He’s a low life. Always has been.


27 posted on 08/04/2025 9:54:01 AM PDT by DesertRhino (When men on the chessboard, get up and tell you where to go…)
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To: DesertRhino
The way he treated Tom Landry shows He’s a low life. Always has been.

Bingo.

I went to a yard sale an elderly gentleman had a few years back and bought several items. I also took a long look at an old clock but decided not to purchase. As I was leaving, I was chatting with the gentleman and found out that he was a former Cowboy. I told him that I loved the Cowboys before Jerry Jones, but that it would suit me fine if they never won another game because of the way he treated Tom Landry. He shook my hand and gifted me the clock.

28 posted on 08/04/2025 10:05:50 AM PDT by awelliott (What one generation tolerates, the next embraces....)
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To: awelliott

The Giants honored Landry before Jerry finally put him in the Ring Of Honor.


29 posted on 08/04/2025 10:06:58 AM PDT by dfwgator (Endut! Hoch Hech!)
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To: Rummyfan

They have been on the downward slide since he drove Jimmy Johnson away. He was envious of all the attention Jimmy got due to the back-to-back SB wins. Although as a diehard fan of the DC team, this doesn’t bother me a bit!


30 posted on 08/04/2025 10:23:37 AM PDT by quilterdebbie (We will endeavor to persevere!)
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To: Rummyfan

Jerry is under no obligation to win. Apparently there are plenty of people willing to hand over money to watch the Cowboys lose. As long as people keep shoveling their money at him he will never have an incentive to win.


31 posted on 08/04/2025 11:20:34 AM PDT by RightOnTheBorder
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To: jpl

But there is a federal estate tax.


32 posted on 08/04/2025 11:21:14 AM PDT by maro (MAGA!)
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To: sasquatch

Am I to understand Jones has realized no return on his investment in the Cowboys?


33 posted on 08/04/2025 11:21:41 AM PDT by Jolla
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To: Jolla

Words can be confusing things. Certainly he’s realized returns much as I received rent from houses I’ve owned. I’ll bet he even has a private seating area to view games he attends. Jones probably won’t ‘realize’ the bulk of his ‘return’ until he sells. Who knows, he might ‘loose his shirt’. But I doubt it.


34 posted on 08/04/2025 11:47:01 AM PDT by sasquatch (Do NOT forget Ashli Babbit! c/o piytar)
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To: 1ScrappyArmyMom

An absolute AMEN!!!


35 posted on 08/04/2025 12:43:58 PM PDT by Texaspeptoman (Even cannibals... get fed up with people sometimes.)
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To: Rummyfan
After adjusting for inflation, the value of the Dallas Cowboys has increased 30.2 times the original investment of $140 million.

After including any family salaries and/or family profit distributions, the current value ($11 billion) is even larger.

36 posted on 08/04/2025 12:45:16 PM PDT by zeestephen (Trump Landslide? Kamala lost the election by 230,000 votes, in WI, MI, and PA.)
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To: jpl
".... as Texas has no inheritance tax or estate tax."

If I recall correctly, when the former deceased owner {Jack Kent Cooke} of the Washington Redskins (woke name now is the Washington Commanders,) back when he owned the both the stadium & the team franchise, his kids had to sell the stadium to pay the FEDERAL INHERITANCE TAX (or maybe it was estate tax.)

If Jack Kent Cooke had bequeathed the {Washington Redskins} team and the {Washington Redskins} stadium to his son, John Kent Cooke would have had to pay estate taxes, which run as high as 55 percent. Such taxes present a formidable barrier to the transfer of great wealth among generations, but with planning and foresight, rich people who want to leave a business or other large asset to their descendants can usually do it.

Cooke bequeathed the bulk of his estate, valued at between $500 million and $825 million, including the Redskins and Jack Kent Cooke Stadium, to a charitable foundation whose mission is to support scholarships and school for underprivileged children.

Source:https://www.washingtonpost.com/archive/sports/1998/12/19/experts-cooke-was-left-in-taxing-situation-by-father/063a3968-ecd2-4723-959d-c2617b91e4fd/

December 18, 1998. More than 26 years ago.

Now knowing the terms of the will, i.e., the "Charitable (Remainer) Foundation," the old man {Jack Kent Cooke} either didn't trust the son, John Kent Cooke or as the article states: me reading between the lines so to speak, yeah you were born with the silver spoon in your mouth, but if you want to keep it there, your gonna have to work for it.

37 posted on 08/04/2025 1:50:19 PM PDT by Stanwood_Dave ("Testilying." Cop's lie, only while testifying, as taught in their respected Police Academy(s). )
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To: dfwgator
Just to park for a Cowboys game can cost up to $200

I check prices on Vividseats occasionally. One NOLA Taylor Swift ticket, before fees, $78,000. The last one of four. It sold. Right now, front row for Paul McCartney - $26,600. I'm out.

38 posted on 08/04/2025 5:16:52 PM PDT by Libloather (Why do climate change hoax deniers live in mansions on the beach?)
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To: Rummyfan

For JJ owning the Boys is the ultimate ego trip.

That’s the reason he will never sell.

For him, it’s not about winning.

It’s all about owning.


39 posted on 08/04/2025 6:33:51 PM PDT by Arlis
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To: Rummyfan

What would the capital gains tax be on that transaction?


40 posted on 08/05/2025 11:56:49 AM PDT by JimRed (TERM LIMITS, NOW! Finish the damned WALL! TRUTH is the new HATE SPEECH! )
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