Posted on 08/04/2025 8:55:30 AM PDT by Rummyfan
Is Jerry Jones a great NFL owner? Maybe: It kinda depends on your criteria.
If you think the fundamental job of an NFL owner is generating wealth, then Jones is one of the most stunningly successful owners in the history of sports. He bought the Cowboys in 1989 for $140 million, and today his franchise is worth about $11 billion.
Not too shabby of an ROI.
More importantly, his aggressive approach to branding, merchandising, and marketing revolutionized the league. At first, the NFL threw a yellow hanky in the air, serving him with a $300 million lawsuit for carving independent sponsorship deals with American Express, Nike, and Pepsi. (Jones countersued for $750 million; the two sides later reconciled.) But long-term, the NFL ceded to Jones’ vision. Not only did the other owners ape his business model, but they asked Jones to lead their multibillion-dollar TV negotiations. In less than a decade, he went from being an outside agitator to the ultimate NFL insider.
Oh, by the way: The estimated value of the current TV package? About $110 billion.
(Excerpt) Read more at pjmedia.com ...
I have extended family near Dallas. He’s a long time Dallas Cowboys and Texas Longhorns fan. One year I stayed at his house to attend the Bama season opener with USC (college football) at Jones World. He didn’t like it when I pointed out that Bama had a better winning percentage in Jerry’s World than the Cowboys did. (Bama played some neutral site season openers and playoff games in the Cowboys’ stadium.)
I don’t think he cares. He won three Super Bowl championships in the ‘90s.
“Did you enjoy those three Super Bowls? I hope you did, I hope you did very much.”
Good point.
Unless...your name is Trump and some idiot doesn’t think Mar Lago is worth more than a few million!
The wrong team moved out of Dallas.
I’ve met many “self made men” who made a fortune, turned a nothing company or business into something huge, and even in their dotage, won’t ever have someone else calling the shots or making decisions.
Ralph Wilson, who founded the AFL Buffalo Bills in the 1950s for $25,000 (his estate sold the team for $1.3 billion in 2014) was still interviewing coaches and players from his home hospice bedroom in Detroit in the weeks before he died at the age of 95.
Good riddance to rubbish.
The way he treated Tom Landry shows He’s a low life. Always has been.
Bingo.
I went to a yard sale an elderly gentleman had a few years back and bought several items. I also took a long look at an old clock but decided not to purchase. As I was leaving, I was chatting with the gentleman and found out that he was a former Cowboy. I told him that I loved the Cowboys before Jerry Jones, but that it would suit me fine if they never won another game because of the way he treated Tom Landry. He shook my hand and gifted me the clock.
The Giants honored Landry before Jerry finally put him in the Ring Of Honor.
They have been on the downward slide since he drove Jimmy Johnson away. He was envious of all the attention Jimmy got due to the back-to-back SB wins. Although as a diehard fan of the DC team, this doesn’t bother me a bit!
Jerry is under no obligation to win. Apparently there are plenty of people willing to hand over money to watch the Cowboys lose. As long as people keep shoveling their money at him he will never have an incentive to win.
But there is a federal estate tax.
Am I to understand Jones has realized no return on his investment in the Cowboys?
Words can be confusing things. Certainly he’s realized returns much as I received rent from houses I’ve owned. I’ll bet he even has a private seating area to view games he attends. Jones probably won’t ‘realize’ the bulk of his ‘return’ until he sells. Who knows, he might ‘loose his shirt’. But I doubt it.
An absolute AMEN!!!
After including any family salaries and/or family profit distributions, the current value ($11 billion) is even larger.
If I recall correctly, when the former deceased owner {Jack Kent Cooke} of the Washington Redskins (woke name now is the Washington Commanders,) back when he owned the both the stadium & the team franchise, his kids had to sell the stadium to pay the FEDERAL INHERITANCE TAX (or maybe it was estate tax.)
If Jack Kent Cooke had bequeathed the {Washington Redskins} team and the {Washington Redskins} stadium to his son, John Kent Cooke would have had to pay estate taxes, which run as high as 55 percent. Such taxes present a formidable barrier to the transfer of great wealth among generations, but with planning and foresight, rich people who want to leave a business or other large asset to their descendants can usually do it.
Cooke bequeathed the bulk of his estate, valued at between $500 million and $825 million, including the Redskins and Jack Kent Cooke Stadium, to a charitable foundation whose mission is to support scholarships and school for underprivileged children.
Source:https://www.washingtonpost.com/archive/sports/1998/12/19/experts-cooke-was-left-in-taxing-situation-by-father/063a3968-ecd2-4723-959d-c2617b91e4fd/
December 18, 1998. More than 26 years ago.
Now knowing the terms of the will, i.e., the "Charitable (Remainer) Foundation," the old man {Jack Kent Cooke} either didn't trust the son, John Kent Cooke or as the article states: me reading between the lines so to speak, yeah you were born with the silver spoon in your mouth, but if you want to keep it there, your gonna have to work for it.
I check prices on Vividseats occasionally. One NOLA Taylor Swift ticket, before fees, $78,000. The last one of four. It sold. Right now, front row for Paul McCartney - $26,600. I'm out.
For JJ owning the Boys is the ultimate ego trip.
That’s the reason he will never sell.
For him, it’s not about winning.
It’s all about owning.
What would the capital gains tax be on that transaction?
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