[Tell It Right]

Not a new concept. I thought this was one reason many older urinals extended to the floor. Aim it to hit the urinal wall halfway down and no splashback.

[Red Badger]

And they were usually curved inward so that the splashes, if any, would still be caught ......................

[Pollard]

Yep, not a new design and it's all about the impact angle. 90 degrees or close to it is gonna splash. Slight angles won't. Simple stuff learned easily by washing a car, especially at a self serve car wash with pressure washer jet spray or actual pressure washer or rinsing dishes or.....

Meanwhile, an old design. They had these at the town fair where I grew up. Look only at the wall, even if talking, was instruction given by fathers.

[sasquatch]

Also allows hosing the floor and provides a drain.

A bar in Boulder (the Sink) used to fill the target area with crushed ice.