Prebiotic sodas: What are they,

The Hill ^ | 02/23/2025 | Addy Bink

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(NEXSTAR) — Move over sparkling waters and hard seltzers, there’s a new colorful, trendy drink taking over the beverage industry: prebiotic sodas.

There are entire brands dedicated to prebiotic soda, like startups Poppi and Olipop, which launched in the last decade but have quickly caught attention as alternatives to traditional soda. The market for prebiotic sodas has grown so much, in fact, that Coca-Cola recently launched its own line under the Simply brand.

“We found that consumers, especially wellness-focused Gen Z-ers and Millennials, were really interested in juice and prebiotic sodas,” Becca Kerr, CEO of Nutrition for The Coca‑Cola Company, said. “And since many brands in this category are new, they were looking to align with names they know and trust for both quality and taste. This was particularly true for those curious about prebiotic sodas but who hadn’t yet taken the leap. We knew that in order to bring new drinkers into the category, we had to strike that perfect balance of innovation and trust.”

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Water, cider vinegar, and honey is an original New England drink called “switchel”. It was the 1800s equivalent of Gatorade.