Posted on 01/15/2025 6:14:35 AM PST by dennisw
MSNBC is facing some tough times, and even its top star, Rachel Maddow, isn't escaping the budget cuts. According to The Ankler, a showbiz newsletter, Maddow has signed a new five-year deal with the network, but her salary is taking a hit, dropping from $30 million to $25 million over that period.
An unnamed TV exec shared that despite the pay cut, MSNBC was eager to keep Maddow on the team:
"It's a challenging moment, and they had to hold onto her. No one else can replicate what she brings to the table. You can't just create a brand like hers overnight."
MSNBC might be having a tough time with ratings, especially with the recent presidential election causing some confusion (like how "Morning Joe" has taken a hit after Joe Scarborough and Mika Brzezinski met with Donald Trump), but Maddow is still considered a major draw, with one executive even calling her "ratings Viagra."
Even though she’s facing a pay cut, Maddow is set to explore a bunch of creative projects alongside her usual show. She’s expected to produce documentaries and podcasts as part of her deal and will act as a "secret weapon" for other MSNBC shows when big news breaks.
Rachel Maddow remains a key asset to MSNBC, securing a new five-year deal despite a salary reduction from $30 million to $25 million. Even with the pay cut, the network is eager to retain her, recognizing her irreplaceable role and influence. Maddow’s unique brand continues to draw viewers, with one executive even calling her "ratings Viagra."
Alongside her regular show, Maddow will explore new creative ventures, producing documentaries and podcasts, and serving as a vital contributor during major news events. Her continued presence and creative expansion solidify her status as a central figure in the network's future.
I could live quite nicely on her pay cut.
Who else wants a Mad Cow?!!! I predict she/it won't last long.
Who can't replicate garbage?
Never watched, never will.
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