The Schlitz Mistake: The Rise and Fall of Schlitz Brewing Co.(Featuring Primo) (Video)

YouTube ^ | Dec. 9, 2023 | Arthur Randal

[chickenlips]

I almost gave up beer drinking after tying one on from drinking Schlitz at a party in Nags Head, NC in the early 70's. That was the most costly free beer I ever drank.

To think Schlitz was America's and the world's largest brewer at one point is beyond my comprehension.

[NonValueAdded]

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[BenLurkin]

Sally sits on Schlitz. All day.

[Governor Dinwiddie]

MBAs destroyed the American beer industry.

MBAs gave us Mulvaney "Queer Beer".

[Jacquerie]

Boeing follows the Schlitz model, except poor quality beer doesn’t kill.

[kaktuskid]

Schlitz changed their recipe in the 70s-went to cheaper ingredients. This is what killed them.

[Who is John Galt?]

[printhead]

When you’re out of Bud, tough Schlitz!

[ALASKA]

I don’t drink at all anymore, but when Schlitz was good, it was GOOD. I can still smell it. Same with Falstaff.

[Leaning Right]

You should have tried a Shotz beer instead. It’s made by people who really care about their craft.

[rlmorel]

Hahahaha

[frank ballenger]

James Coburn classic ad....

https://www.youtube.com/watch?v=8rUc9t-9chw

[DoodleBob]

[Indy Pendance]

I’m from Milwaukee, we used to call it shits.

[rbg81]

Something about the name “Schlitz” always turned me off. Probably because of what it sounds like (e.g., I took a .... Schlitz). I know that sounds pretty shallow, but it is what it is.

[frank ballenger]

Lavern and Shirley photo....

Squiggy: They say it’s lonely at the top.
Lenny: Yeah, I found that’s true.

[rlmorel]

LOL, never watched an episode...but I must say, that is a very evocative picture! Reminds me of kids sitting outside the Principal’s Office in middle school, as I have done...:)

I have a boatload of stuff I can watch when I can’t get around anymore. (I know, that isn’t much to strive for, but it is never too late to lighten up in nearly any endeavor!)

Just last night, out of curiosity, I watched a Buster Keaton silent movie because it came up on some list of the ten best comedy movies of all time.j

I couldn’t relate, because being as visual as I am, even though the movie had been remastered, they didn’t fix the darn frame rate, and it had that silent movie jerkiness to it. I thought the cinematography was excellent from a composition perspective, and I will say this: If they fixed that video (In the same way they fixed the video in the excellent WWI documentary “They Shall Not Grow Old” (which blew me away) you could colorize that film, add dialogue, and it would be as enjoyable as nearly anything you would watch today.

It was the first Buster Keaton movie I had ever seen, and I understand why he is considered one of the greats-his facial expressions were very modern. It surprised me.

I didn’t finish the movie, but it WAS interesting, the concept of a train chase across the South in the Civil War, and all the things one might do on railroad tracks to foil a pursuer. I found it fascinating.

Id th

[FreedomCalls]

You can lower the speed of videos on YouTube.

[AFreeBird]

S#!ts beer? Bah…

[ExSES]

As a student at USF in Tampa during the early 60s I recall spending many hours "Touring" both the Schlitz and Busch breweries merely 3 miles away from campus. Brewery Tours ended at a hospitality suite serving their brews. We quickly learned the way to navigate their plants in a manner to "shorten our tours!

The brews were rotated and we regularly got info as to what was being served at each brewery. We always strove to "Tour" the breweries when Michelob/Andeker was being featured at respectively at each brewery! A few short years later, Schlitz products became swill!