When any of those things change they shift their buying habits.
And once they have found something else that is cheap, undemanding and of acceptable quality, they are not moving back to you because inertia has once again stepped in.
Bud Light is still cheap and of acceptable quality (according to my friends that drink beer) but they are now too demanding. They demanded that you be on board with their delusion that sex in humans is changeable rather then an immutable fact.
People said, "Nah."
I’ve noticed that all my ‘Mexican’ neighbors are drinking Bud Light!............