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Taylor Swift’s Eras Tour Projected to Boost U.K. Economy by 1 Billion Pounds
Hollywood Reporter ^ | May 15, 2024 | Lily Ford

Posted on 05/16/2024 11:03:56 AM PDT by CondoleezzaProtege

A new report from British bank Barclay’s says that Swift, who has just kicked off the European leg of her wildly popular tour (revamped to include the top tracks from her latest release, The Tortured Poets Department) will bring around 997 million pounds ($1.26 billion) into the U.K. economy thanks to fans spending an average of 848 pounds to see her live.

The “Swiftonomics” report also said that attending one of Swift’s 15 U.K. tour dates is expected to be more than 12 times the average cost of a U.K. night out (67 pounds) and even higher than the cost of a bachelor or bachelorette party (779 pounds).

But it isn’t just the tickets raking in the cash — fans will also spend on accommodation, travel and clothing for the big night. Almost a fifth will buy a new outfit especially for the concert, Barclay’s said.

More money is expected to be spent on official merchandise at the four tour stops: London, Liverpool, Edinburgh and Cardiff and pre-gig meals will also boost restaurant sales near the venues. Almost 1.2 million fans are projected to attend across the 15 dates.

A behavioral scientist at Barclay’s likened Swift’s impact to the fan crazes associated with Elvis and The Beatles.

(Excerpt) Read more at hollywoodreporter.com ...


TOPICS: Business/Economy; Music/Entertainment
KEYWORDS: capitalist; erastour; swift; swifties; swiftonomics; talentonloan; taylorswift; truecapitalist
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To: PTBAA

THE VENDORS & support persons behind the scenes is massive.


21 posted on 05/16/2024 1:00:46 PM PDT by ridesthemiles (not giving up on TRUMP---EVER)
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To: rlmorel

I can’t get past her crappy “music” enough to even begin to care about her message. But it’s guaranteed to be shallow since that defines the genre.


22 posted on 05/16/2024 1:01:41 PM PDT by Seruzawa ("The Political left is the Garden of Eden of incompetence" - Marx the Smarter (Groucho))
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To: Sacajaweau

They come off very well as a couple. (Swift/Kelce)


23 posted on 05/16/2024 1:30:34 PM PDT by CondoleezzaProtege
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To: woodbutcher1963

“You are forgetting the boost to the local economy...”

A music show does not produce wealth, which is the only true boost to an economy, it just moves money from one pants pocket to another.


24 posted on 05/16/2024 2:01:46 PM PDT by PTBAA
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To: Sacajaweau
She was slowing down a bit. Enter Kelce...

Most songs in her new album are about Matty Healey...Swift did date him before she met Kelce...Healey is a member of a British band...

25 posted on 05/16/2024 2:15:13 PM PDT by L.A.Justice
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To: dangus
This will not add one red cent to the GDP of GB, since every last pound spent on Taylor Swift will be a pound not spent on soccer matches, beer, drag shows or facial glitter. Nothing is created by her show.

About soccer matches...Premier League will end the season this weekend in England...The new season will start in August...

Swift will be performing in UK when the Premier League soccer games are not being played...

26 posted on 05/16/2024 2:20:14 PM PDT by L.A.Justice
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To: RainMan

You are number one. You don’t think they will go out to eat? Park? Perhaps stay at a hotel? But drinks at the event? Food at the event? You don’t look at full picture.


27 posted on 05/16/2024 2:45:31 PM PDT by napscoordinator (DeSantis is a beast! Florida is the freest state in the country! )
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To: L.A.Justice

You totally missed the point.


28 posted on 05/16/2024 3:23:00 PM PDT by dangus
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To: CondoleezzaProtege

It seems she’ll be removing lots of cash out of their economy, where it will sit.


29 posted on 05/16/2024 4:09:58 PM PDT by chiller (Davey Crockett said: "Be sure you're right. Then go ahead'. I'll go ahead.)
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To: CondoleezzaProtege

what a waste of a billion pounds.


30 posted on 05/16/2024 4:59:31 PM PDT by Secret Agent Man (Gone Galt; not averse to Going Bronson.)
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To: CondoleezzaProtege

The only time I’ve ever seen any financial impacts projected like this are from fictional bands like “Disaster Area” from “The Hitchhiker’s Guide to the Galaxy” and “Dethklok” from the animated television series “Metalocalypse.”

Both band were described as of major importance to the galactic or world’s economies.


31 posted on 05/16/2024 5:06:39 PM PDT by Hillarys Gate Cult (“History doesn’t repeat itself but it often rhymes” - Possibly Mark Twain.)
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To: CondoleezzaProtege

Agreed on the marketing & career management / direction, but, her WRITING?

OMG...


32 posted on 05/17/2024 3:46:31 AM PDT by Paul R. (Bin Laden wanted Obama killed so the incompetent VP, Biden, would become President!)
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To: PTBAA

I respectfully disagree.

A music show is a huge production involving hundreds if not thousands of employees. I worked at the Carrier Dome in Syracuse doing Events Production for two years. I set up for concerts, sporting events and any other event that rented a 50K seat arena.

Saying it just moves money from one pocket to another is the same as saying the entire Service Based Economy of the USA does not contribute to GDP. Which is BS.

Putting on a concert at a 60M+ seat stadium is a massive endeavor. Typically involving hundreds of people setting up staging, seats, concessions, sound equipment, security, merchandise vendors, food and beverage vendors, parking attendants, police, ambulance EMTs, etc. Each one of these people preforming these jobs actually gets paid pretty well.
These are just the people who directly get paid by the actual stadium facility.

In addition a major concert tour has at least two staging crews setting up at one stadium while another exact same crew is taking down equipment from the previous show at another location. Then they leap frog, so to speak, to the next show. That way the actual entertainment crew goes from one show to the next and everything is ready to go when they arrive. When I was involved in this back in 1985 those guys were all Teamsters.

In the metro areas where these major concerts happen there is an increase in hotel occupancy. Many hotels sell out. The restaurants and bars are all packed prior and after the show. All of these hotel employees, restaurant employees, Uber drivers, Taxi Drivers, Limo Drivers all earn money what contributes to the economic prosperity to that local area.

What do those employees do with their income?
Even the lowest paid illegal immigrant maid cleaning a hotel room most likely uses that income to pay rent, buy groceries, pay utilities, and maybe have a little left over to spend on herself OR send home to Momma in El Salvador.

I was well paid(for a student) working at the Carrier Dome back in 1985. I used that money to pay rent, buy books, put fuel in my pickup and maybe have enough left over to buy some Old Milwaukee beers or some other cheap swill and a couple of slices of pizza.


33 posted on 05/17/2024 6:14:40 AM PDT by woodbutcher1963
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