Posted on 02/27/2024 5:02:51 AM PST by Phoenix8
What really caused the Bud Light backlash? What were the most important signs that Bud Light would fail? To answer these questions, this video looks at the most important moments in this extremely revealing interview with Alissa Heinerscheid, vice president of marketing for Bud Light.
Heinerscheid talks about her struggles with feeling grateful, and she gives advice that she claims has helped her. However, what do Heinerscheid’s statements and advice actually reveal about her personality and mindset going into the job as vice president? How are her statements and advice linked to the Bud Light backlash? At the end, there are relevant comparisons to an interview with Brendan Whitworth, CEO of Anheuser-Busch, which brews Bud Light.
This video has an educational purpose. You can use many of the principles and concepts to decode interviews, speeches, and your own daily conversations.
As an analysis, this video is made according to the terms of ‘fair use’.
(Excerpt) Read more at youtube.com ...
I still have silk ties with the frogs on one and the ants on the other.
Good video. I notice the AB CEO Whitworth is an imbecile as well as she is.
Besides being a stupid move by Heinerscheid if she had any understanding of the real market for Bud Lite, the Mulvaney fiasco also showed that Bud Lite had no brand loyalty. I find it very interesting that while the Bud Lite fiasco boosted sales of other similar American light beer products, the number one selling beer in the US is now Mexican import beer, Modelo. Modelo is a traditional lager beer and not the watery “light” beer products, like Bud Lite, that had dominated the market. Over night the taste of any American beer drinkers switched to this import. Perhaps the Mulvaney fiasco has revealed that the sales of American light beers was mostly based on marketing hype and when given a choice many American beer drinkers prefer a better tasting traditional lager like Modelo.
Back in the 90s, Budweiser had the commercials with the guys dressing as women to get free beer at a local bar for “Ladies Night.” It was funny.
If I were the advertising exec at a beer company today, I’d have a commercial with a non-descript spokesman/woman walking through random sets talking about their product with a variety of people in the backgrounds (golfers, hunters, guys working on cars, women gardening, whatever...). The commercial’s message would boil down to “We don’t care who you are, how you dress or how you spend your free time. We just want to sell you beer!”
“But, someone at HR forgot that the bottom line is money, always. She was probably hired by another touchy-feely, psychologically impaired woman, perhaps not XX.”
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You have just hit the problem on the head. It’s something I have been preaching for awhile.
The shift to DEI wokism can be blamed on hr departments. Look at the personnel and you will find they are mostly female and brainwashed lefties. They make the the corporate policies on sexism and racism.
Hiring decisions are strongly influenced by them, which is why you now see unqualified wokesters taking management positions.
If you purge the HR Depts you can clean up this mess.
“You see it’s cause and effect in Ukraine.”
FYI
it’s = it is
its = possessive form of “it”
She believes success is being happy. If she isn’t happy, her husband, children, and everyone at work around her have to pay a price. At some point in her expensive high school, undergraduate college, masters college you think she would have had to study a classic like the book of Ecclesiastes. Probably not, since it was written by a white man. At some point, she will exhaust the patience of those around her, and be extremely disappointed in life and not have a clue. Sad to say, that is what our “higher” education, corporations, and government is producing today.
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