The NFL continues its inevitable decline, soon to join boxing as a sport that was once the most viewed sport on television.
The underlying issue here that every entertainment venue must contend with is that there are so many options out there that none of them can generate a large enough audience to attract major advertising revenues. This is known as the “audience dispersal effect” in the entertainment business.
But one aspect of this is going to make things even worse over time. With more and more entertainment options available to people, the industry is reaching the point where most programming doesn’t even generate enough revenue to cover the cost of production. When the NFL teaches that point, I’ll be thrilled.