[Alberta's Child]

The network TV business model began to fall apart once it had to compete with cable television. Now the entire TV industry is being disrupted by web streaming.

The underlying issue here that every entertainment venue must contend with is that there are so many options out there that none of them can generate a large enough audience to attract major advertising revenues. This is known as the “audience dispersal effect” in the entertainment business.

But one aspect of this is going to make things even worse over time. With more and more entertainment options available to people, the industry is reaching the point where most programming doesn’t even generate enough revenue to cover the cost of production. When the NFL teaches that point, I’ll be thrilled.

[T.B. Yoits]

One thing about the "audience dispersal effect" is that it's dispersal beyond television viewing.

While network television was losing to cable and cable was losing to streaming, even streaming is losing viewers which points to a significant number of previous video viewers choosing something else other than video.

[MinorityRepublican]

When the NFL teaches that point, I’ll be thrilled.

Their costs are going up. They should be reducing their costs. They should anticipate that people will spend less money to watch football 10 years from now and plan for that.