Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Advertisers Say They Do Not Plan to Return to X After Musk’s Comments
Twitter/X ^ | Dec 1 | xDaily

Posted on 12/01/2023 2:02:38 PM PST by RandFan

Key Points:

- Numerous marketing agencies representing major brands have decided not to resume advertising on X following Elon telling them to GFY

- Temporary advertising pauses on X are likely to become permanent, with Musk's comments providing little incentive for a return. Lou Paskalis, CEO of AJL Advisory, highlights the reputational risk involved.

- Elon’s history of alienating advertisers, including threatening those who paused spending over content moderation concerns, has compounded the issue.

- Over 200 advertisers paused their campaigns on X after Musk's replying to an antisemitic comment and the presence of ads near pro-Nazi content.

- Musk's remarks at the DealBook Summit in New York, criticizing advertisers and accusing them of "blackmail," further escalated tensions.

- Linda Yaccarino, X's CEO, attempted to mitigate the situation by focusing on Musk's apology and appealing for advertisers to return, emphasizing X's commitment to free speech.

- Skepticism remains among advertisers, with Ruben Schreurs of Ebiquity noting that a significant shift in leadership or company policy may be required to attract them back.

- Tom Hespos of Abydos Media has advised clients to completely withdraw from X, citing ethical considerations.

- The situation poses a challenge for X, especially as the year-end is a peak advertising period. Major brands like Apple, Disney, and IBM have paused their campaigns, while some, including the NFL and The Athletic, remain.

- Musk's stance, risking the platform's financial stability, reflects his dismissiveness towards advertiser concerns. Steve Boehler of Mercer Island Group notes the resultant perception of Musk as a risky partner for brands.

(Excerpt) Read more at twitter.com ...


TOPICS: Chit/Chat; Computers/Internet; Conspiracy
KEYWORDS:
Navigation: use the links below to view more comments.
first previous 1-2021-4041-46 next last
To: BobL

Corporations are the lifeblood of the Deep State, at some point the connection has to be cut.


21 posted on 12/01/2023 2:24:11 PM PST by dfwgator (Endut! Hoch Hech!)
[ Post Reply | Private Reply | To 20 | View Replies]

To: FarCenter

i wondered the same thing

i ordered a pizza online

then went to a site that ran google ads

the page was covered in pizza ads for that very shop

what a waste

only google and the sponsor site prosper; the pizza shop not so much


22 posted on 12/01/2023 2:25:48 PM PST by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
[ Post Reply | Private Reply | To 19 | View Replies]

To: dfwgator
Corporations are the lifeblood of the Deep State

The term for it is "fascism".

23 posted on 12/01/2023 2:27:53 PM PST by Sirius Lee (They intend to murder us. Prep if you want to live and live like you are prepping for eternal life)
[ Post Reply | Private Reply | To 21 | View Replies]

To: RandFan

Everything in this post is a demonstration of Alinsky Rule No. 1:

“Power is not only what you have but what the enemy thinks you have.”

It’s designed to make people believe that millions of advertisers are fleeing Twitter, and it’s complete BS. (See Alinsky Rule # 1)

IOW, this is deep state propaganda. Dismiss it because millions of advertisers are NOT leaving Twitter.

Deal with it, you fascist corporate suck-ups.


24 posted on 12/01/2023 2:29:47 PM PST by sergeantdave (AI is the next iteration of a copy and paste machine.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: RandFan
Boycotting Musk and X won't work because advertisers go where the prospective customers are. If a company refuses to advertise to prospective customers at X, they can be sure someone else will fill their spot.

Musk knows this.

Advertising dollars are like water. They will fill every crack and crevice.

Musk just improved his brand (and that of X) big time by taking a stand against those companies trying to intimidate him.

And Disney...who dat?

25 posted on 12/01/2023 2:31:17 PM PST by RoosterRedux (A person who seeks the truth with a strong bias will never find it. He will only confirm his bias.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: RandFan

Well the answer is to boycott the scumbag companies.


26 posted on 12/01/2023 2:37:41 PM PST by Williams (Stop Tolerating The Intolerant)
[ Post Reply | Private Reply | To 1 | View Replies]

To: RandFan

Elon is a master at endeavors that can obtain government funds.

Outside of such he’s not able to do much.


27 posted on 12/01/2023 2:43:05 PM PST by NoLibZone (We have the nation we deserve The bad guys are willing to protest and riot while we email.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: George from New England

Yep, the whole controversy was engineered by Media Matters.


28 posted on 12/01/2023 2:43:27 PM PST by lastchance (Cognovit Dominus qui sunt eius.)
[ Post Reply | Private Reply | To 3 | View Replies]

To: RandFan

The temporary or permanent pause in advertising on X shows the adaptability of businesses in responding to evolving circumstances. In a free market, companies must navigate and adapt to the changing landscape, and the decisions made by advertisers reflect their assessments of risks.

In the end, the market will determine the outcome.


29 posted on 12/01/2023 2:48:06 PM PST by Round Earther
[ Post Reply | Private Reply | To 1 | View Replies]

To: RandFan

I do not post on X. I do not have an account. I have never seen an advertisment on X. I go there following links about something that interests me. Usually something on FR. Furthermore I could care less who advertises there. What is the big deal? Why boycott someone that doesnt advertise on X. I guess some people just dont have better things to do than to be upset over a business decision.


30 posted on 12/01/2023 2:58:45 PM PST by Dandy (Drain the swamp baby!!!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: RandFan

Buried somewhere is my X app. I hesitate to unleash my supreme cleverness on the world.


31 posted on 12/01/2023 3:09:22 PM PST by Fester Chugabrew (May I please have a government shutdown?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: FarCenter

I’ve never consciously bought anything because of advertising on social media. I’ve clicked through sometimes to look, but I’ve never bought. Purchases are always done by searching once I’ve decided to buy something.

******************

Same with me, I’m completely immune to any form of propaganda.

If every American had this immunity, there would be zero commercials during the Super Bowl.


32 posted on 12/01/2023 3:14:22 PM PST by unclebankster ( Globalism is the last refuge of a scoundrel.)
[ Post Reply | Private Reply | To 19 | View Replies]

To: RandFan

You mean the crap-tonne of Disney accts at X, that I’ve blocked, no longer exist? And there have been a bunch. I’m talking probably 20-25.


33 posted on 12/01/2023 3:19:25 PM PST by moovova ("The NEXT election is the most important election of our lifetimes!“ LOL...)
[ Post Reply | Private Reply | To 1 | View Replies]

To: moovova

Holy cow...I was wrong. Disney has 80-odd X accounts.

Leon needs to de-platform all of them.


34 posted on 12/01/2023 3:31:52 PM PST by moovova ("The NEXT election is the most important election of our lifetimes!“ LOL...)
[ Post Reply | Private Reply | To 33 | View Replies]

To: RandFan

450 million active monthly users.

Advertise or not. Their call...

Someone will.


35 posted on 12/01/2023 4:01:37 PM PST by aMorePerfectUnion (I didn't come here to guide lambs, but to awaken lions - 🦅MAGADONIAN⚔️)
[ Post Reply | Private Reply | To 1 | View Replies]

To: RandFan
Advertisers Say They Do Not Plan to Return to Profitability After Musk’s Comments.

There, that's more like it.

36 posted on 12/01/2023 4:05:18 PM PST by Navy Patriot (Celebrate Decivilization)
[ Post Reply | Private Reply | To 1 | View Replies]

To: RoosterRedux

Disney? The grooming corp that has lost almost a billion in its movies in the last couple years? The one shedding millions of Plus subscribers?


37 posted on 12/01/2023 4:07:53 PM PST by KC_Conspirator
[ Post Reply | Private Reply | To 25 | View Replies]

To: RandFan

Advertisers will put anything and everything in their throat if a buck is waiving in front of them


38 posted on 12/01/2023 4:23:30 PM PST by If You Want It Fixed - Fix It ( )
[ Post Reply | Private Reply | To 1 | View Replies]

To: RandFan

Close their accounts also while you’re at it ban them from any use of space ex satellites or launches


39 posted on 12/01/2023 4:23:51 PM PST by cdpap
[ Post Reply | Private Reply | To 1 | View Replies]

To: RandFan

If Musk can fire 90% of the company and run it this well, just think what he could accomplish with less overhead!


40 posted on 12/01/2023 4:24:56 PM PST by Jan_Sobieski (Sanctification)
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-46 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson