Good point!
People trust him more than your average Hollywood do-nothing.
In those circles it is now being called “Ryan Reynolds type money” when celebs are looking for deals. It is hard to turn it into big bucks. Reynolds has a knack for it. Clooney did it with his tequila. Kobe did it with Body Armour. Diddy tried to do it with Ciroc and that has turned into a disaster with lawsuits.
Kelce trying to do it with this Azul drink. Now that he has Taylor Swift on his side for a little while it may start to really take off since she is willing to be seen with a can of it. Interestingly, Reynolds is good friends with Swift..so there are all kinds of connections taking place for deals.