In those circles it is now being called “Ryan Reynolds type money” when celebs are looking for deals. It is hard to turn it into big bucks. Reynolds has a knack for it. Clooney did it with his tequila. Kobe did it with Body Armour. Diddy tried to do it with Ciroc and that has turned into a disaster with lawsuits.
Kelce trying to do it with this Azul drink. Now that he has Taylor Swift on his side for a little while it may start to really take off since she is willing to be seen with a can of it. Interestingly, Reynolds is good friends with Swift..so there are all kinds of connections taking place for deals.
btw, with this crazy movie thing going on where kids are acting like they are really at a concert...someone brought a huge cutout of Kelce and was waving it around..
https://twitter.com/tayvisnation_/status/1713370748553720162
Kelce gets a cut of all NFL shirts bought with his name on it so Swifties are helping bankroll him. I read players get 57 percent of the profit from the jerseys.
I have no doubt Ryan Reynolds is in the background of all of this trying to wheel and deal.