Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

KFC's new "finger lickin' good" campaign is slammed for being racially insensitive
Revolt via Yahoo ^ | August 27, 2023 | Angelina Velasquez

Posted on 08/28/2023 2:55:06 AM PDT by grundle

A new KFC campaign being run in Canada has sparked a flurry of criticism on Twitter after photos of billboards were deemed racially insensitive. The global restaurant chain has long used its slogan, “It’s finger lickin’ good,” and in the new advertisement, the company utilizes a witty attempt at proving it.

Azim Akhtar, the director of marketing for KFC Canada, excitedly shared images that depicted the reflections of two Black men and a woman of color in silverware as they ate chicken and licked their fingers. “Sorry, utensils. It’s finger lickin’ good. Latest campaign, I couldn’t be more proud!” he tweeted on Aug. 24.

The marketing effort was applauded by many for creatively playing off the slogan, which dates back to the 1950s. But Black people in particular expressed disappointment, criticizing KFC for approving a marketing plan that perpetuated racist stereotypes.

“This is why it’s important for marketers/advertisers to study art history and historic ad campaigns. The print ad vs. the video came across as a caricature display of Black people. A picture is worth a thousand words. Nah, this was a miss,” wrote one person. Another individual said the fast-chicken supplier was “bringing minstrel tropes and fried chicken back in style.”

Akhtar took notice of the scrutiny and attempted to extinguish any hard feelings by sharing the full video advertisement. In it, a cast of white, Black, Asian, old, and young people of various walks of life are shown eating fried chicken as silverware goes unused and plastic cutlery is thrown by the wayside — reiterating that the food is “finger lickin’ good.”

(Excerpt) Read more at yahoo.com ...


TOPICS: Miscellaneous
KEYWORDS: fingerlickingood; kfc; yawn
Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-69 next last
To: Russ
Victim-hood is very empowering...and profitable.

One can just walk out of a store without paying.

The race card...don't leave Section 8 housing without it.

41 posted on 08/28/2023 5:37:03 AM PDT by RckyRaCoCo (Please Pray For My Brother Ken.)
[ Post Reply | Private Reply | To 17 | View Replies]

To: grundle

42 posted on 08/28/2023 5:37:41 AM PDT by Libloather (Why do climate change hoax deniers live in mansions on the beach?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: yldstrk

Well for starters, don’t buy the over negro’d products. Don’t buy the over dyked products. Don’t buy the over queered products.


43 posted on 08/28/2023 5:39:00 AM PDT by bert ( (KWE. NP. N.C. +12) Joe Biden is a kleptocrat)
[ Post Reply | Private Reply | To 40 | View Replies]

To: grundle

We’ve been conditioned by the media that associating peoples of color with chicken, even if it’s not fried, is racist.

Same goes for watermelon.


44 posted on 08/28/2023 5:40:32 AM PDT by CodeJockey
[ Post Reply | Private Reply | To 1 | View Replies]

To: grundle
Everything about this "yahoo" screams marketing.

First, the silly article is a reprint, AND it is placed in the "Yahoo!entertainment" section of a pass-through site, so licks on Yahoo generate ad income, while the original article is not at Yahoo ---

https://www.revolt.tv/article/2023-08-27/324101/black-twitter-calls-a-foul-on-kfc-new-finger-lickin-good-ad/

But a couple of the Yahoo comments are great.

Comment by "James" --

So, some unknown people write comments and the author jumps on it to create division. Typical.

Facts:

Everyone likes fried chicken.

Advertisers are using more Black people in ads than ever before.

Advertisers use Black people to advertise for fried chicken. Why? See number 2.

That's all that happened. Then a few wokester people got worked up, the woke media thought they could both push their ideology and make money of the clicks.

Result? More division, while they make money off it.

But the funny one for me was SmileyGirl --

So a video of black people eating fried chicken promotes racial stereotypes but black people eating fried chicken doesn't? Who do soul food restaurants use for advertising? Mennonites?

M A R K E T I N G

Yahoo!entertainment gets revenue. Revolt gets revenue. Even KFC gets some "press" thereby, which would be otherwise called "institutional advertising" if they had to pay for it. Clicks. Revenue.

45 posted on 08/28/2023 5:50:58 AM PDT by Worldtraveler once upon a time (Degrow government)
[ Post Reply | Private Reply | To 1 | View Replies]

To: grundle

Don’t just sit there pickin’ when you could be lickin’ chicken...


46 posted on 08/28/2023 5:53:24 AM PDT by Noumenon (You're not voting your way out of this. KTF)
[ Post Reply | Private Reply | To 1 | View Replies]

To: GAgal

For takeout products, maybe you’re right. But the AA stink is on EVERY SINGLE COMMERCIAL. I AM SICKOFIT! Cars (that AA don’t drive in reality). Insurance. Food. Clothing. They hate me; I hate them back.

I used to love KFC decades ago, but stopped buying and eating there.


47 posted on 08/28/2023 5:54:20 AM PDT by MayflowerMadam
[ Post Reply | Private Reply | To 39 | View Replies]

To: bert
--- "Well for starters, don't buy the over negro’d products. Don't buy the over dyked products. the over queered products."

OMG, I had no idea my bride and I have been participating in a boycott for years now.

Very rarely any fast food. Never AB beer. So many "don't buy" boycotts seem to be doing well. Bud and Disney and Target.... Not bad advice. Boycott, informally.

48 posted on 08/28/2023 5:56:38 AM PDT by Worldtraveler once upon a time (Degrow government)
[ Post Reply | Private Reply | To 43 | View Replies]

To: Sacajaweau
What IS wrong is 90% of commercials are black.

You left out the queers and lesbians that have infiltrated the commercials. Along with the effeminate "dads" doing the laundry, changing the diapers, and doing the house cleaning.

49 posted on 08/28/2023 5:59:46 AM PDT by unixfox (Abolish Slavery, Repeal the 16th Amendment)
[ Post Reply | Private Reply | To 18 | View Replies]

To: grundle

I couldn’t find the racial insensitivity in that ad. Well maybe if it is insensitive to treat eating utensils in such a way. lol


50 posted on 08/28/2023 6:00:07 AM PDT by dforest
[ Post Reply | Private Reply | To 1 | View Replies]

To: Larry Lucido

Start eating with their toes.


51 posted on 08/28/2023 6:00:48 AM PDT by chopperk ( )
[ Post Reply | Private Reply | To 5 | View Replies]

To: grundle

They like to fill TV ads with all blacks so now it bites them back ,LOL


52 posted on 08/28/2023 6:02:02 AM PDT by butlerweave
[ Post Reply | Private Reply | To 1 | View Replies]

To: grundle

Try white folks in some commercials.


53 posted on 08/28/2023 6:15:01 AM PDT by ThePatriotsFlag (Accepting a false premise confirms defeat. Transgender? (No such thing, next subject))
[ Post Reply | Private Reply | To 1 | View Replies]

To: grundle
If the ad companies didn't feel the politically correct need to feature blacks {13% of the population} in 75% of all ads, regardless of content, then maybe this KFC ad would have had po' white, country bumpkins, licken each others fingers, and the blacks wouldn't be upset.

Oh wait, they'd be upset because whites took the job of eaten chicken, which obviously belongs to blacks.

I am so tired of the racial bullshit, that I DVR almost 100% of the little TV that I do watch, and rarely watch any commercials.

54 posted on 08/28/2023 6:15:44 AM PDT by USS Alaska (NUKE ALL MOOSELIMB TERRORISTS, NOW.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: grundle

I think Dave Chappell covered that in one of his stand ups pretty well


55 posted on 08/28/2023 6:16:12 AM PDT by blitz128
[ Post Reply | Private Reply | To 1 | View Replies]

To: pepsionice

In a few years the robots will be complaining about race as well—they are usually programmed by fanatical leftists.

“Set robots free!”


56 posted on 08/28/2023 6:17:58 AM PDT by cgbg ("Creative minds have always been known to survive any kind of bad training." Anna Freud.)
[ Post Reply | Private Reply | To 3 | View Replies]

To: grundle

It’s Fried Chicken.


57 posted on 08/28/2023 6:45:04 AM PDT by Tommy Revolts
[ Post Reply | Private Reply | To 1 | View Replies]

To: grundle

It is the left that creates “stereotypes” and propagates them into the culture. It is the left that is imbued with “racism” and they are the original purveyors.


58 posted on 08/28/2023 7:22:46 AM PDT by GK Galloway
[ Post Reply | Private Reply | To 1 | View Replies]

To: grundle

So KFC has a catch 22 in advertising

It seem ALL currently advertising must have the vast majority of people in them be black (seems like 9 out of 10 ads ates all black)

But if your KFC advertising fried chicken

But you make it only black people eating and enjoying fried chicken in your ad.. that racists ....

Lucky the Watermelon grower of America aren’t doing an ad campaign right now


59 posted on 08/28/2023 8:25:18 AM PDT by tophat9000 (Tophat90000)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Apparatchik

, you’d think the lesbian community would be most upset

What are we talking a Taco Bell ad?


60 posted on 08/28/2023 8:27:04 AM PDT by tophat9000 (Tophat90000)
[ Post Reply | Private Reply | To 11 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-69 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson