Custom paint alone is upwards of $10k. That and, apparently, someone mentioned embroidered seats. It’s hard for me to tell on my phone.
Big bucks there.
It’s not paint, it’s a vinyl wrap. Under $5K. If done by a “frien’”, under $1-2K for materials.
Embroidered seat covers are available cheap from China online. I can get a custom set of embroidered leather front seat covers (not as in going over the original leather, replacing it) for my Lexus for under $400.
It just isn’t that expensive. I would be extremely surprised if that thing cost more than $10K