It’s not paint, it’s a vinyl wrap. Under $5K. If done by a “frien’”, under $1-2K for materials.
Embroidered seat covers are available cheap from China online. I can get a custom set of embroidered leather front seat covers (not as in going over the original leather, replacing it) for my Lexus for under $400.
It just isn’t that expensive. I would be extremely surprised if that thing cost more than $10K
What gives it away as being a wrap? I would have guessed it was just a cheap $1K paint job.