Posted on 06/11/2023 3:37:58 PM PDT by Morgana
Bud Light's popularity continues to plummet as both corporate and personal events pivot away from featuring the Anheuser-Busch brand at their gatherings, according to the owner of a pop-up bar business.
Catarina Tucker, the founder of Barnastics - a mobile bartending company based in New Jersey- told Fox News there has been a 'significant shift' away from Bud Light among her clients recently.
In April, the Anheuser-Busch-owned brand became embroiled in controversy over a promotion it did with transgender influencer Dylan Mulvaney.
The company has since lost billions of dollars in market capitalization, and continues to be boycotted by tens of millions of former consumers.
This month, Modelo Especial dethroned Bud Light as the top American beer, as its sales have increased more than 15 percent from the same time a year ago.
The brand has been forced to buy back expired beer from wholesalers, and is contemplating how to deal with the people at every juncture of the sales lifecycle who are experiencing a loss of profits.
Though Tucker said the liquor stores she works with have yet to begin selling Bud Light at a discount, the consumer backlash has been tangible.
'[Demand for Bud Light] has plummeted completely. No one wants it at their event anymore,' she said.
'There are a couple clients that have expressed to me their feelings behind it, and it’s no longer popular.'
She said her customers, and consumers generally, are becoming more aware of whether the brands they support align with their personal and political values.
As a result, people are 'actively seeking alternatives to Bud Light, gravitating towards craft beers, specialty cocktails, and premium spirits.'
Tucker said she does not believe the brand will rebound in popularity any time soon.
(Excerpt) Read more at dailymail.co.uk ...
If they can’t control the brewing they can’t cheapen it down. I wonder what type of production agreements they have with the brewery.
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