Bud Light sales are down AGAIN as it suffers nearly 24% drop year-on-year after boycott over Dylan Mulvaney controversy

Daily Mail UK ^ | June 6, 2023 | Alyssa Guzman

[Morgana]

Anheuser-Busch has recorded another drop in sales of Bud Light as the boycott over its partnership with transgender social media star Dylan Mulvaney continues.

Sales of the beer dropped 23.9 percent for the week ending May 27 compared to the same time last year - though that was a slight improvement from last week when sales were down 25.7 percent.

Bud Light also lost nearly 28 percent in year-on-year volume for the week ending May 27.

The smaller decline in Bud Light sales could be a sign that the 'bottom has been hit' for the company and it could see a 'turn-around in performance,' according to Bumps Williams Consulting's monthly industry report.

Anheuser-Busch's other flagship beer, Budweiser, also recorded a drop of 8.5 percent, while Natural Light and Stella Artois saw a 1.5 percent to three percent drop, according to Newsweek.

Meanwhile, the company's top competitors saw an increase in sales as beer drinkers switched brands.

Coors Light went up 26.3 percent, while Miller Lite went up 23.1 percent. Yuengling saw the biggest increase at 36.3 percent, while Modelo Especial saw the smallest increase at 9.5 percent.

Bud Light and Modelo are both owned by Anheuser-Busch parent company AB InBev.

The beer company saw sales begin to plummet in early April after Mulvaney, 26, appeared on a beer can to celebrate her 365th day of girlhood - a TikTok series she became popularized by.

[55Ford]

I think they need to disappear and maybe take Target along for the ride.