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Celebs like Aubrey Plaza and Emma Roberts are getting slammed for Big Milk ad campaigns: 'I thought we left the cow milk propaganda in the 90s'
Business Insider ^ | Jordan Hart

Posted on 05/11/2023 11:16:48 AM PDT by nickcarraway

-Actor Aubrey Plaza took heat after starring in a campaign that mocked plant-based milk with the fake brand "Wood Milk." -Social media users have been quick to call out Plaza, as well as others like Emma Roberts, for recent collaborations with Big Milk. -Last year, Gen Z purchased 20% less cow's milk than the national average, market research shows. For you: Insider Today newsletter — the day's most fascinating stories.

Big Milk is once again enlisting the help of celebrities to sell its products, but unlike the iconic "Got Milk?" ads of the 1990s and early 2000s, these new campaigns are sparking outrage in the era of plant-based milks.

Social media users are slamming celebrities like Aubrey Plaza and Emma Roberts for participating in what some are calling "cow milk propaganda" after starring in recent campaigns led by the Milk Processor Education Program (MilkPEP), the organization that created the "Got Milk?" ads and turned milk mustaches into a cultural phenomenon.

Their frustration comes as MilkPEP tries to curry favor with younger consumers who are increasingly turning to milk alternatives: In 2022 alone, Gen Z bought 20% less cow's milk than the rest of the US.

Plaza was the latest to take heat, after ads surfaced last week of the "White Lotus" star mocking plant-based milk in a promotion for a fake product called "Wood Milk." The rollout features social media accounts dedicated to the spoof company, a website, and even actual Wood Milk T-shirts.

"Is Wood Milk real? Absolutely not," Plaza said in the satirical commercial. "Only real milk is real."

The following disclaimer is featured at the bottom of Wood Milk's site: "Our eco-friendly shirts are legit and we will be planting real trees in the ground, but please be advised that Wood Milk is 100%

(Excerpt) Read more at businessinsider.com ...


TOPICS: Food; Humor; TV/Movies
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1 posted on 05/11/2023 11:16:48 AM PDT by nickcarraway
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To: nickcarraway

What “era of plant based milks”?

Who writes this stuff?


2 posted on 05/11/2023 11:18:00 AM PDT by BenLurkin (The above is not a statement of fact. It is either opinion, or satire, or both.)
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To: nickcarraway
Big Milk

ROFL

3 posted on 05/11/2023 11:19:54 AM PDT by mykroar (what is extraordinarily important is this—who will count the votes, and how. - J0eStalin)
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To: nickcarraway

Very moooo..ving.


4 posted on 05/11/2023 11:21:20 AM PDT by Leep (Hillary will NEVER be president! 😁)
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To: BenLurkin
Who writes this stuff?

Brainless leftist propagandists.

5 posted on 05/11/2023 11:22:14 AM PDT by Allegra
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To: nickcarraway

“Only real milk is milk.”

I fail to see the problem with that.


6 posted on 05/11/2023 11:22:58 AM PDT by Southside_Chicago_Republican (The more I learn about people, the more I like my dog. )
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To: BenLurkin

Useful idiots, as Lenin would say.


7 posted on 05/11/2023 11:23:04 AM PDT by No name given (Anonymous is who you’ll know me as)
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To: nickcarraway

The WEF hates cows and wants them eradicated. I say we eradicate the WEF instead.


8 posted on 05/11/2023 11:27:46 AM PDT by jpp113
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To: nickcarraway

Il give them some wood milk


9 posted on 05/11/2023 11:28:34 AM PDT by al baby (Yes he did he said how come i wasnt invited )
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To: nickcarraway

Make more ice cream.


10 posted on 05/11/2023 11:29:11 AM PDT by moovova ("The NEXT election is the most important election of our lifetimes!“ LOL...)
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To: nickcarraway

Plaza skit was funny AF!!


11 posted on 05/11/2023 11:35:09 AM PDT by bantam
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To: nickcarraway

All nut milk is is watered down fat


12 posted on 05/11/2023 11:36:21 AM PDT by kaktuskid
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To: kaktuskid

Poor nuts and plants.. they have feelings,too.


13 posted on 05/11/2023 11:37:47 AM PDT by Leep (Hillary will NEVER be president! 😁)
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To: kaktuskid

It takes a huge amount of almonds to make almond milk thus requiring a lot of water to grow the almonds.


14 posted on 05/11/2023 12:00:36 PM PDT by angry elephant (Been with Trump since huge 2016 Washington state rally in May.)
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To: bantam

15 posted on 05/11/2023 12:03:31 PM PDT by dfwgator (Endut! Hoch Hech!)
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To: nickcarraway

My only question is has anyone tried whipped cream made with non-milk and how does it stack up next to the Real deal.


16 posted on 05/11/2023 12:06:48 PM PDT by Qwapisking ("IF the Second goes first the First goes second" L.Star )
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To: nickcarraway

Aubrey Plaza is the bomb.


17 posted on 05/11/2023 12:19:01 PM PDT by DarrellZero
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To: al baby

The double entendres do write themselves here. I’m surprised female celebrities would expose themselves to such ridicule.


18 posted on 05/11/2023 12:19:37 PM PDT by lodi90
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To: DarrellZero

I like her.


19 posted on 05/11/2023 12:20:47 PM PDT by dfwgator (Endut! Hoch Hech!)
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To: nickcarraway

Doesn’t take much to get the ecco-fascists all riled up.


20 posted on 05/11/2023 1:28:06 PM PDT by RetiredTexasVet (Biden not only suffers fools and criminals, he appoints them to positions of responsibility. )
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