Posted on 05/11/2023 11:16:48 AM PDT by nickcarraway
-Actor Aubrey Plaza took heat after starring in a campaign that mocked plant-based milk with the fake brand "Wood Milk." -Social media users have been quick to call out Plaza, as well as others like Emma Roberts, for recent collaborations with Big Milk. -Last year, Gen Z purchased 20% less cow's milk than the national average, market research shows. For you: Insider Today newsletter — the day's most fascinating stories.
Big Milk is once again enlisting the help of celebrities to sell its products, but unlike the iconic "Got Milk?" ads of the 1990s and early 2000s, these new campaigns are sparking outrage in the era of plant-based milks.
Social media users are slamming celebrities like Aubrey Plaza and Emma Roberts for participating in what some are calling "cow milk propaganda" after starring in recent campaigns led by the Milk Processor Education Program (MilkPEP), the organization that created the "Got Milk?" ads and turned milk mustaches into a cultural phenomenon.
Their frustration comes as MilkPEP tries to curry favor with younger consumers who are increasingly turning to milk alternatives: In 2022 alone, Gen Z bought 20% less cow's milk than the rest of the US.
Plaza was the latest to take heat, after ads surfaced last week of the "White Lotus" star mocking plant-based milk in a promotion for a fake product called "Wood Milk." The rollout features social media accounts dedicated to the spoof company, a website, and even actual Wood Milk T-shirts.
"Is Wood Milk real? Absolutely not," Plaza said in the satirical commercial. "Only real milk is real."
The following disclaimer is featured at the bottom of Wood Milk's site: "Our eco-friendly shirts are legit and we will be planting real trees in the ground, but please be advised that Wood Milk is 100%
(Excerpt) Read more at businessinsider.com ...
What “era of plant based milks”?
Who writes this stuff?
ROFL
Very moooo..ving.
Brainless leftist propagandists.
“Only real milk is milk.”
I fail to see the problem with that.
Useful idiots, as Lenin would say.
The WEF hates cows and wants them eradicated. I say we eradicate the WEF instead.
Il give them some wood milk
Make more ice cream.
Plaza skit was funny AF!!
All nut milk is is watered down fat
Poor nuts and plants.. they have feelings,too.
It takes a huge amount of almonds to make almond milk thus requiring a lot of water to grow the almonds.
My only question is has anyone tried whipped cream made with non-milk and how does it stack up next to the Real deal.
Aubrey Plaza is the bomb.
The double entendres do write themselves here. I’m surprised female celebrities would expose themselves to such ridicule.
I like her.
Doesn’t take much to get the ecco-fascists all riled up.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.