Posted on 05/01/2023 2:42:45 PM PDT by Morgana
ST. LOUIS — Sales of Bud Light have been plunging since the company enlisted the help of transgender influencer Dylan Mulvaney in a marketing campaign a month ago.
In the week that ended April 22, the brand's in-store sales plummeted more than 26%, according to figures reported by Bump Williams Consulting, a Connecticut-based firm that specializes in the alcoholic beverage industry.
And the decline is only accelerating. The week before, sales dropped by 21%. The week before that, it was 11%.
Bud Light is still the best-selling beer in America by far, said Bump Williams, the founder, president and CEO of the agency that bears his name. In 2022, Anheuser-Busch InBev sold more than $4.8 billion worth of it in stores, he said, far outpacing Modelo Especial ($3.75 billion) and Michelob Ultra ($3.3 billion).
But if the company can't stop the decline in sales, especially as the peak beer-drinking summer season approaches, "then Bud Light is in serious trouble this year. And I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial," Williams said.
Already, sales are off 8% for the year.
In early April, Anheuser-Busch sent a can of Bud Light to the 26-year-old Mulvaney with a picture of her face on it. The influencer posted a brief video of herself on TikTok — in black gown and black gloves — drinking a Bud Light, noting that the promotion was part of March Madness and joking that she did not know what sport that was for.
(Excerpt) Read more at stltoday.com ...
I have stayed up at night worrying over this.
I have laughed my ass off all night over this.
I guess neither one of us has slept then.
Get woke, go broke.
Went to a local seafood restaurant over the weekend. I celebrated with a cold Yuengling. . . it sure went down good. . . .
The creep demeans and belittles women with his looks. Then, while pretending to be a woman, he further demeans and belittles women by giggling “I do not know what sport that [i.e., March Madness] was for.”
It is a disgusting, horrendous act. Why is his act not labeled a HATE Crime against all women by the hate crime mob?
Good news catch. Thx.
Ha! Let the trannies drink Bum Light.
Great question!
Where are the so-called feminazis????
They should be marching, over this. Not supporting it.
I will never buy an AB product.
Sure would like to get my hands on some for free to destroy.
Well this news is coming out of St Louis so you just know that town is losing business over this mess.
where is the dylan tv commercial?
(dylan in the girls in the rain commercial to the tune of its raining men)
is AB ashamed of dylan?
let HRC know
What does it say about the beer drinking habits of Americans when Bud Light is the #1 selling beer in America followed by Modelo Especial.
Modelo Especial is okay but the #2 selling brand in America, really...
Dos Equis lager. My favorite.
The actual violence and sabotage that trans activists use against non-supporters is starting to seriously turn many people against them.
The bad news I read this morning is that Crest Toothpaste is using the Mulvaney creep. I’ve been using Crest for 30 or 40 years. Damn them.
an entire aisle in my super market is devoted to beer...at the end of the aisle...is a huge bud display...untouched....lol
The feminists are very fierce against polite gentlemen.
Against trans activists who threaten to beat women bloody for daring to disagree with them, the fierce feminists become rather subdued.
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