They are getting ready to reposition their Bud Light, by moving all existing stocks to the local auto supplies stores.
Posted on 04/30/2023 6:48:44 PM PDT by Morgana
Bud Light is being criticized after pandering to lost customers with a county-themed commercial and preventing viewers from offering feedback by disabling the comments on YouTube.
The commercial, which debuted during the Thursday NFL Draft and was later published to YouTube, shows four friends opening cans of Bud Light at a country music festival as the song Chicken Fried by the Zac Brown Band plays.
It is one of a number of commercials released by the company since the partnership with trans influencer Dylan Mulvaney at the beginning of April caused sales to plummet.
The commercial is a clear nod to American country music and its fans, and designed to appeal to the humor of its more traditional market, much of which was alienated by the controversy.
In the three days since the 30-second video was released it has accrued more than 8 million views, but received less than 200 likes. By comparison, the song Chicken Fried was uploaded 14 years ago and has 135 million views and 571,000 likes.
It is not clear how many users 'disliked' the new commercial - in 2021 YouTube removed a feature allowing the public to see how many dislikes a video has. Some people argued at the time in doing so it was catering to large corporations that would often become the victims of 'dislike attacks'.
Disabling the comments on YouTube did not stop viewers from discussing the advert on Twitter. 'Real smart, p*** off that demographic, then cynically try to lure them back with this. Don't fall for it,' one user wrote.
(Excerpt) Read more at dailymail.co.uk ...
And on top of this all, it’s just really crap beer. All this they did to themselves over a really authentically bad beer.
Hopefully this will be a lesson to other companies. Better to sell products than wokeness.
Bud Light really screwed the pooch. No need for anybody to come back to them.
Really bad beer for frat boys who could not afford better.
And “The Pendulum Swings.” This Great Nation, Our Beloved Republic, is a “Center-Right Nation.” These Socialists do not understand. They know nothing of our history, only that they want to wipe it clean. Remember the “Socialist Experiment” at Plymouth, MA.... FAILED!
“Yuengling” it is! American Oldest Brewery. And a Conservative Business.
Kidney filtered.
Dumbass go woke!
Dumbass go broke!
LOL!
That’s correct!
Of course it is. Advertising is creative pandering.
All CEOs need to hire more Harvard Graduates. They are the BEST. They will really screw you.
This could have gone better for them if they had only come out immediately and apologized and admitted they made a mistake.
The Woke Euro Beta Males of InBev haven’t got a clue as to who their customer base is. They thought the rubes would be swayed by their trotting out a Clydesdale commercial.
Fail!
They haven’t a clue that the Rubes are not Rubes at all and saw right through their pathetic attempt to cover their true agenda to regain market share thinking we are so stupid that a weak attempt to cover their ass with a Clydesdale commercial would end our outrage.
Again. Fail. It was rightly perceived as an insult to our intelligence by clueless Euro Leftists.
I doubt it. While the right is doing a fair job of holding AB's feet to the fire, if the above had happened, the leftists would be rioted in the streets. Maybe even some destruction on AB property.
Bye bye Bush Groomers...
That’s all lefties do, is destroy!
NOBODY WANTS THEIR HORSE PISS.
The CEO’s statement regarding the controversy was completely tone deaf. It was a “sorry not sorry” boilerplate response that said nothing and resolved nothing.
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