Posted on 04/28/2023 5:27:44 AM PDT by Libloather
Bud Light is expected to "spend heavily" on marketing in the wake of backlash from its brief partnership with transgender activist Dylan Mulvaney, RadarOnline.com has learned.
The popular beer company was heavily ridiculed by conservatives after Mulvaney, 26, a TikTok creator and transgender woman, posted an Instagram with the adult beverage in a sponsored post.
After celebs like Kid Rock and Travis Tritt rallied fans on social media to boycott Bud Light over the partnership, the beer's parent company, Anheuser-Busch, has prepared to dramatically increase its marketing budget to recoup losses.
After beer sales plummeted, Anheuser-Busch distributors feared for their livelihoods and job security.
According to Benj Steinman, editor of Beer Marketer's Insights, Bud Light's parent company vowed to make up for economic losses.
In a closed-door meeting on Monday, Anheuser-Busch executives told distributors from across the country that they planned to "spend heavily on the brand after spending fell off a cliff last year," Steinman told the Post.
Steinman stated that the new marketing efforts would be rolled out as early as this week.
In a report to clients in regard to the meeting, Steinman said that Anheuser-Busch "did promise to spend lotsa dough on Bud Light [marketing] this spring and summer, starting with big push this week for the NFL draft."
As Bud Light's parent company worked overtime to repair its public image - and relationship with partners impacted by drop in sales - Anheuser-Busch also hosted private Zoom meetings with distributors nationwide.
(Excerpt) Read more at radaronline.com ...
They do not grasp the nature of the problem they are dealing with. "Spending" is not going to fix this.
Their beer has now become intimately associated with "sissy", and men do not wish to be associated with weak, effeminate "sissy" things.
They have to do the one thing they absolutely refuse to do. They have to apologize for ever approaching that sissy, and they have to denounce the entire sissy/trans movement as insanity.
My prediction is that Budweiser is going to continue declining until so much time has passed most people will have forgotten their beer is "sissy" beer.
I don't know if they can keep the brand alive that long.
Have they terminated Mulvaney?
Ugh. InBev already destroyed Rolling Rock by making it in New Jersey, but still pretending that it is made in the “glass lined tanks of Old Latrobe”
I always thought Bud Lite was a bad beer, tastes like the can!
has prepared to dramatically increase its marketing budget to recoup losses.
what makes them think there’s any correlation???
It’s the dogs J.B. they just won’t drink it...
An apology would be nice
I believe nothing short of a public, contrite apology for consorting with a tranny... and insulting every normal human on the planet...will do.
And probably not even that.
BTTT
“And how are they going to revamp?”
No doubt with a bunch of big, manly, Wester-style white guys, with only a handful of blacks, assuming they get a waiver from the NAACP allowing them to temporarily cut back on their required 50%.
“”There will be an improved screening process before any marketing hits the public,” a distributor from the Northeast said”
NORTHEAST - sounds like more trannies will be coming on board.
It’s recoverable but apparently they’d rather stay woke and destroy the brand. An ad campaign starring the Dallas Cowboys cheerleaders would do the job and hit their target demographic.
They can waste their entire marketing budget on advertising, but advertising has become so, woke, I don’t see how that helps anything. Can anyone even remember a Budweiser or Bud Light commercial over the past several years? There was a time when their advertising was iconic, it’s still not totally uncommon to hear someone say, bud-wise-er.
That person is on "leave"!
To me it means keep your mouth SHUT and in 6 months we will bring you back on the QT.
That person should be publicly FIRED!!
If the military vet CEO came out and apologized profusely for his mistakes, fully disowned ALL DEI, Woke, transgender and liberal policies in his company, AND fired everyone in the organization who promoted them, I might consider buying AB products again. If not, no way!
Put sprinkles on the turd. Maybe it will trick we beer drinkers.
a real waste of good money.
Yes as I predicted when this first started .
In my words “get ready for lots of Bud Light ads with cowboys, flags, and pickup trucks”
It won’t work WE aren’t buying this BS anymore our eyes are WIDE OPEN we now know exactly WHO AB is and there are far too many alternatives SCREW THEM!! It is just like these damn backstabbing RINO’s becoming conservative at election time SCREW THEM we are done with the BS!!
Bud* will be always a tranny beer.
Drink up boys! It is a great way to signal to the world you are considering transitioning or otherwise looking for some tranny action.
*and other AB brands
https://www.tapintoyourbeer.com/guide-our-beers
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