Posted on 04/24/2023 3:07:36 PM PDT by Morgana
Bud Light has been hit by a huge 17 percent fall in sales in the three weeks since disastrous paid partnership with Dylan Mulvaney paralyzed the brand.
According to an industry research firm, volume also dropped a huge 21 percent in the week ended April 15.
The latest sales data from NielsenIQ and Bump Williams Consulting shows a sharp fall from the week before, where sales plunged 6 percent, the New York Post reported.
It comes as another senior executive at Anheuser-Busch has been placed on leave in the wake of the anger over the controversial partnership.
Daniel Blake, who is the Anheuser-Busch vice president for mainstream brands, has stepped back from his job just days after Bud Light's VP of marketing Alissa Heinerscheid took a leave of absence.
Heinerscheid had been hired to overhaul Bud Light's marketing in June 2022 with the idea of freshening up its image.
The firm said both bosses 'decided' to temporarily step down, but their decisions were reportedly not voluntary.
'Given the circumstances, Alissa has decided to take a leave of absence which we support. Daniel has also decided to take a leave of absence,' the company said.
Blake is a nine-year veteran of Anheuser-Busch and oversaw marketing for both Bud Light and Budweiser.
A replacement wasn't immediately announced. Heinerscheid's job was taken over by Todd Allen, who recently served as global vice president of Budweiser.
Blake, who is based in New York, was promoted to group vice president of Anheuser-Busch's mainstream brands in May 2022, according to his LinkedIn page. Before that, he was group VP of marketing for Budweiser and value brands.
(Excerpt) Read more at dailymail.co.uk ...
Yup....we need 100% of all InBev...a Belgian based multinational beverage company...sales in u.s. to disappear. Try the local non woke based swill instead. lots better. Feeds American business.
I have to give up Shocktop....my ex favorite swill.
As I mentioned on another thread, having your sales volume decline by nearly one fifth in such a short period of time is disastrous.
Also, the 17% appears to be an average of an accelerating drop.
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