Posted on 12/03/2022 1:13:43 AM PST by nickcarraway
Pepsi tapped into a TikTok trend with a new campaign featuring actor Lindsay Lohan promoting “pilk,” or “dirty milk” an uncommon combination of soda and milk that’s been baffling consumers on TikTok in recent months — though its roots go back decades.
Pepsi launched the Christmas-themed campaign on Thursday with the hashtag #PilkandCookies.
The ad features Lohan, who is working on a Hollywood comeback with her Netflix rom-com Falling for Christmas, in which the former child actor is making her first lead performance in nearly 10 years following legal trouble around multiple DUIs.
In a statement Thursday morning, Pepsi Chief Marketing Officer Todd Kaplan said the idea behind the ad campaign comes as a response to the “dirty soda” TikTok trend—a mix of milk and Pepsi repopularized last year by GenZ singer Olivia Rodrigo, who posted herself drinking the concoction.
The drink, however, is far from new—with Laverne on Laverne & Shirley drinking milk Coke as a comfort drink during the show’s run in the 1980s, and some restaurants and ice cream stands referring to the mix of Coke and vanilla ice cream as a “brown cow.
(Excerpt) Read more at forbes.com ...
How dare they culutrelly appropriate that.
I tried it once, and I said, meh.
They mention it in the article.
Well this dip sh!t writer got it wrong. It was the late 70’s when Laverne & Shirley were at their peak.
Next up dirty Smirnoffs
Coke with vanilla icecream is a coke float.
Yep. Taking Levern’s idea. Screw them!
Before coffee was a drink I considered, that convenience store morning stop with the work crews, my beverage was a 16 oz bottle of RC with a couple of creamers (half & half). The RC could not be full as the reaction of the creamer with the cola was a little frothy.
Try it with chocolate milk.
I wonder how many of us tried it?
It wasn’t bad but wasn’t worth doing again.
hahaha proof in the power of the boobtube
...uncommon combination of soda and milk that’s been baffling consumers on TikTok in recent months
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It is little more than a pre-melted version of an ice cream float or ice cream soda.
Coke with vanilla ice cream is a coke float.
totally ... and we adored them as youngsters, which was a gazillion years ago ... nothing new under the sun ...
My dad says mixing soda pop and ice cream was a thing when he was young. Basically homemade ice cream soda, just not mixed by a qualified pharmacist.
No point being a kid if you can’t blow bubbles in your root beer float with a straw.
When I was younger, I used to drink coke with a little milk in the glass. Didn’t know it was a thing.
A&W Rootbeer with vanilla ice cream beats a Coke Float any day.
Peanuts in an ice cold RC Cola is the thing on a hot lazy summer day.
They can keep those milk things.
Near H. Roe Battle Scout Camp in Missouri there is a store with a Peach Niehi Float tradition that has been around for perhaps 50 years.
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