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How Taylor Swift Changed the Course of the Concert Ticketing Businesses (What led up to the Ticketmaster fiasco)
Billboard ^ | 11/03/2022 | Dave Brooks

Posted on 11/19/2022 6:56:40 AM PST by Drew68

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Swift's management team created the "Dynamic Pricing" model for her "Reputation" tour and made money hand-over-fist for Swift, instead of making money hand-over-fist for the scalpers who got rich on her "1989" tour.

They tried to repeat the magic for her upcoming "Eras" tour, which was expected to be the biggest tour of her career and one of the highest-grossing musical tours ever.

Either Ticketmaster could not keep up with the demand or too many Swift fans were getting "cheap" tickets so Ticketmaster shut down pre-sales (those tickets that are set aside for fans who have jumped through hoops to get on the list). Both accusations are being made.

And now the government is taking another look at the 2010 Ticketmaster/Live Nation merger to see if there are any antitrust violations.

1 posted on 11/19/2022 6:56:40 AM PST by Drew68
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To: KC_Lion

ping


2 posted on 11/19/2022 6:57:36 AM PST by Drew68 (Ron DeSantis for President 2024)
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To: Drew68

My son and his friends recently tried to get tickets to some kind of comic book or super hero convention.

All tickets were immediately sold out by the venue and were then being sold on Ticket Master for over $500/each. They had to watch the convention on Zoom.


3 posted on 11/19/2022 7:00:11 AM PST by Bon of Babble (Rigged Elections have Consequences)
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To: Drew68
"It's just so much gluttony in the world," a University of Texas student, Leila, told Fox News.

Nice malapropism, Leila. What is your major?

Melis, another UT student, "I do not agree with people that both buy tickets and then resell them and price gouge,"

Ah, a deep thinker in the group. She has considered the situation and has enriched us with her assessment. She does not "agree."

4 posted on 11/19/2022 7:01:41 AM PST by BenLurkin (The above is not a statement of fact. It is either opinion, or satire, or both.)
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To: Drew68
most of that money will be going into her pocket,

How capitalistic of her. I hope she makes huge donations to displaced Twitter employees and other leading liberal causes to atone for her money-grubbing ways.

5 posted on 11/19/2022 7:03:01 AM PST by Bernard (“the rights of man come not from the generosity of the state but from the hand of God." JFK 1-20-61)
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To: Drew68

A world of f’d up priorities.


6 posted on 11/19/2022 7:03:19 AM PST by Fester Chugabrew (/s)
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To: Bon of Babble

Comic-Con.


7 posted on 11/19/2022 7:05:00 AM PST by EEGator
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To: BenLurkin

Probably an English major.


8 posted on 11/19/2022 7:06:12 AM PST by EEGator
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To: Fester Chugabrew
A world of f’d up priorities.

Are young people not allowed to enjoy concerts?

I went to tons of rock concerts when I was young back in the 80s-90s. Buying tickets was relatively easy.

What this is, is a perfect example of things that used to work right in the past but that are now broken.

9 posted on 11/19/2022 7:08:50 AM PST by Drew68 (Ron DeSantis for President 2024)
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To: Drew68

+1


10 posted on 11/19/2022 7:10:22 AM PST by MotorCityBuck ( Keep the change, you filthy animal! )
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To: Drew68
The online scalper/bot. model has really screwed with attending live events. In the old days, having to stand in line or call in on the phone limited scalping. I don't blame Swift at all for ensuring that if fans have to pay higher prices, the money should go to the artist rather than to scalpers.

I also like the idea paying more for better seats.

11 posted on 11/19/2022 7:14:08 AM PST by Bruce Campbells Chin
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To: EEGator

There are so many I can no longer keep track.

I think this one was “League of Legends” - I was told it had to do with video games.


12 posted on 11/19/2022 7:14:37 AM PST by Bon of Babble (Rigged Elections have Consequences)
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To: Bon of Babble

I realized that I’m old, as I don’t know what the hell is “cool/new” anymore.

I watch 80’s movies and shows. I’m getting ready to watch all the Miami Vice episodes over a number of months…


13 posted on 11/19/2022 7:17:57 AM PST by EEGator
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To: Drew68

Anyone remember waiting in line at National Record Mart all night to get tickets?


14 posted on 11/19/2022 7:24:09 AM PST by toothfairy86
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To: Drew68

***instead of making money hand-over-fist for the scalpers who got rich on her “1989” tour.***

I remember the Elvis tour in the 1977. Many people first in line to buy tickets found all the first row seats had already been sold. someone in the ticket office had already bought them and sold them to scalpers.

I was in Las Vegas back in 2001. Driving down the street suddenly a sign flashed about the “Madonna Show” soon to be in town. We went to the end of the row, turned around and passed the same sign with a “SOLD OUT!” sign flashing.


15 posted on 11/19/2022 7:28:27 AM PST by Ruy Dias de Bivar (BACK in Facebook Jail for quoting a line from the Dean Martin movie "Rough Night In Jericho.")
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To: Ruy Dias de Bivar

most seats will be priced between $200 to $400, with floor tickets going for as much as $800 a piece. Platinum tickets will cost even more with some selling for thousands of dollars per ticket.

And that is before parking, Uber, concessions, memorabilia, makeup and special clothes for the evening.

What recession?


16 posted on 11/19/2022 7:34:04 AM PST by Vendome (I've Gotta Be Me https://youtu.be/wH-pk2vZG2M)
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To: Bon of Babble

The rules are insane.

If you are a season ticket holder and can’t use your tickets for a ballgame, you cannot legally sell them for more than face value.

Ticketmaster can buy up tickets and sell them for whatever they want.

What a scam.


17 posted on 11/19/2022 7:35:30 AM PST by CTyank
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To: Drew68

Everyone is “allowed” to have f’d up priorities, at least for a while. In fact, who does not ever mistake the comfort zone for the end zone? But hundreds of dollars for the pleasure of watching someone expel orphic passions for a few hours? That’s a gross abuse of time and substance.


18 posted on 11/19/2022 7:36:48 AM PST by Fester Chugabrew (/s)
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To: Drew68

I would swat the person who wrote this with a brick for being so confusing. I guess she named an album “1989” because she was born in that year. The 1989 tour was the 2014-5 tour.


19 posted on 11/19/2022 7:41:46 AM PST by x
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To: Drew68

It will all lead back to Live Nation! They Suck.


20 posted on 11/19/2022 7:45:08 AM PST by fedupjohn (Waiting for Trump's new Caribbean Resort "Club Gitmo" to open for business! )
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