Posted on 01/08/2022 12:48:38 PM PST by ImJustAnotherOkie
Whatever the technological promise or pitfalls of electric vehicles, the real challenge lies in getting consumers eager to buy them. And that’s proven to be at least as difficult as making batteries last and building out a comprehensive charging infrastructure. A new report from the big-time, grownup pants Deloitte consulting firm indicates just how big an undertaking that is proving to be.
Deloitte’s touchingly named “2022 Global Automotive Consumer Study” goes into granular detail about the buyer expectations that will drive the automotive market in the coming years. It’s all based on a survey of 26,000 consumers in 25 countries. R&T has been reliably informed one of those countries is the United States, which is still located in North America. The whole report is available at this link as a PDF.
Much of what Deloitte reports is unsurprising. People still vastly prefer personal vehicles over public transportation; are willing to embrace high technology as long as they don’t have to pay for it; that they still want to buy new vehicles in person and not over the internet; and that they’re fine with electric vehicles as long as they’re affordable and at least as good as those relying on internal combustion.
The big insights come with the subject of intentionality. That is what consumers expect to buy next. In the U.S. fully 69 percent of consumers expect their next vehicle to be powered by internal combustion. Another 22 percent will go for some sort of hybrid. But still, amid all this, only about five percent of Americans expect their next vehicle will be a fully-electric, battery-fueled machine.
“Buyers expect their vehicles to be affordable,” explains Ryan Robinson, Deloitte’s Automotive Research Leader. “Fully 74 percent of those intending to buy an electric expect their next vehicle to cost less than $50,000. With the average price of a new vehicle already approaching $40,000 that’s a very narrow band for electrics.”
Right now, many of the electrics on the market are what Robinson describes as “halo” products. That’s to say premium vehicles that attract attention and sell at high prices, but aren’t intended to sell in huge volumes to average buyers. Will there be affordable and attractive electrics? Good question.
Governments are driving forward with aggressive plans for converting the vehicle fleet to alternative fuels. What prominently emerges from the Deloitte report is that ambitions are one thing, and reality is something else.
Other countries are more eager for EVs. In South Korea, for example, 23 percent of buyers anticipate next buying an electric. In China it’s 17 percent. In almost all countries, hybrids and plug-in hybrids seem to be gaining traction as alternatives to pure ICEs.
There are plenty of other indications in Deloitte’s report that what lies in front of us is a tumultuous vehicular future. “There are a lot of big, all-in bets being made,” Robinson asserts. “We’re right in the middle of a very messy time.”
See the full 20 page report here https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Consumer-Business/us-2022-global-automotive-consumer-study-global-focus-final.pdf
Dumb libtards will take up the slack 🤪
Forcing technology on us that is not ready for prime time....
If the comparison is China or South Korea, then ‘yes’ the EV is attractive as an alternative to a motorscooter. Here in the US they are proposing electric pickup trucks for 80 - 90K. Can’t imagine financing that.
In IT these H-1B whores are known as Toilette and Douche.
Mercedes has a commercial that says the future is wonderful with an electric car and absolutely no other traffic but you 🤪
Not interested in an electric car.....I like stability and electric companies are always going down in storms and blackouts. These charge stations will as well.
Gas powered used pickups are never going to depreciate. if you can get one do it.
Also, ensure the EV owners are responsible for funding all of the CHARGING STATIONS.
If I lives in the city I would consider one BUT I WILL NEVER LIVE IN A CITY.
I’m well aware.
We have two vehicles. A 2001 F150 4x4 and a 2005 Ford Focus. Paid a few grand for each. Will I be able to buy a used EV for a few grand?
Electric cars have their uses, but mandating them for everything is like using a square peg in a round hole.
remember when they banned incandescent bulbs and mandated the horrible mercury laden florescent tubes ?
Even if they had not we would be using Led bulbs today, and it created a toxic nightmare. fortunately Trump rescinded the ban on incandescent bulbs as the led ones dont work with my lava lamps or keep the chickens warm
I want a vehicle for towing and hauling in northern climes. That isn’t an EV any way you slice it.
My 2007 f150 is a basket case but it gets me and the dogs around. The wife however requires better transportation.
Just bought a big ol gas guzzlin Chevy 2500 with a 6.6ltr power plant.
Gotta great price on it right about the time the supply chain issued started.
I hope I run this one as long as my 2005 chevy 1500 Silverado. Just crossed 300K. Engine rebuilt at 224K. Been one heck of a truck and she’z still goin.
“only about five percent of Americans expect their next vehicle will be a fully-electric, battery-fueled machine.”
That’s pretty astounding considering that some companies like GM are essentially going “all in” on EVs. Imagine betting the farm on a product that only 1 out of 20 buyers seems genuinely interested in. Now, the people at GM would probably tell you that they expect consumers to come around to the idea on things really take off, and maybe that’s true to some extent, but can you really expand 5% to 70-80% that quickly? I’m skeptical
If an EV becomes available at a cost no more than 20% over a standard auto and in which I can make an 800 mile highway trip in less than 12 hours - including stops for refueling/charging.
Range limitations aren’t the problem, it’s the multi-hour delay for recharging that’s the problem.
Especially if everybody will be charging at the same time. It would be trivial to program a car to not accept a charge at certain times, or if the powers-that-be determine that you've driven enough for a certain period of time.
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