MacDailyNews presents live coverage of Apple’s ‘Unleashed’ special event

MacDailyNews ^ | Monday, October 18, 2021 12:03 pm | MacDailyNews Staff

[Swordmaker]

Apple CEO Tim Cook and a team of Apple executives will host the company’s Apple’s “Unleashed” special event today, Monday, October 18th, at 10am PDT / 1pm EDT.

It's official: Apple to hold special event on October 18th

The event will be webcast from the Apple Park campus in Cupertino, California.

MacDailyNews will offer live notes during Apple’s event on this page. We’ll see you here just before 10am PDT/ 1pm EDT!

You can watch the event live right here:Apple Event: Unleashed!>

Live notes from Apple’s “Spring Loaded” special event in reverse chronological order:

• End of event
• Cook recaps announcements

• MacBook Pro 14 and 15 – all-new, completely redesigned
• Up to 21 hours video playback on 16-inch model (longest battery life ever) — 17 hours for 14 inch.
• Up to 4X battery life in Xcode
• Up to 2X battery life in Lightroom Classic
• SSD: 7.4GB/s read speed
• M1 Pro and M1 Max vastly outperform Intel i9 in previous 16-inch MacBook Pro

• Spatial Audio
• 80% more bass (1/2 octave deeper)
• 6-speaker sound system (in both 14- and 16-inch model)
• Studio-quality mics
• Best camera system ever in a Mac notebook
• 1080p camera upgrade

• The world’s best notebook display
• 1600 max nits
• 1000 sustained nits
• Mini-LED
• Inspired by Pro DIsplay XDR
• ProMotion, up to 130Hz refresh rates (automatically adjusts, can be locked to a refresh rate)
• New MacBook Pro gets smaller bezels, 24% thinner, NOTCH (occupies Menu Bar)

• Connectivity:
• HDMI, 3- Thunderbolt 4, SD Card slot, Headphone jack, and MagSafe 3 Charging (can also charge via Thunderbolt)

• No Touch Bar
• 16.8mm thin, 4.7 lbs for 16-inch model, 15.5mm thin and 3.5 lbs for 14-inch model
• Advanced thermals
• 14- (14.2 diagonal) and 16-inch (16.2 diagonal) models
• MacBook Pro

• M1 Pro and M1 Max are “life-changing”
• Developers explain how much faster M1 Max MacBook Pro is than Intel-hobbled laptops
• There are now over 10,000 Universal apps for Apple Silicon Macs
• New versions of Logic Pro, Compressor, and Final Cut Pro
• Rosetta 2 runs non-native apps with ease

• M1 Max
• The world’s most powerful chip for a Pro notebook
• M1 Max is very power efficient
• M1 Max up to 64 GB memory
• 32-Core GPU
• 10-core CPU, 8 high, 2 low
• 10.2 TFlop Neural Engine
• >400GB/s data transfer rate

• M1 Pro
• M1 Pro builds on the M1 architecture
• ProRes video
• Up to 2X faster graphics than M1
• 16-core GPU
• 10-core CPU, 8 high, 2 low
• 5nm
• M1 Pro up to 32GB memory
• 5.1 TFlop Neural Engine

• AirPods
• AirPods (second generation) remain on market at $129
• AirPods (third generation): $179
• Force sensor controls
• Up to 30 hours total with charging case use
• Up to 6 hours battery life
• One-touch setup – poairs to all of your Apple devices
• Adaptive EQ (as in AirPods Pro) – adjusts frequencies and sound in real time
• Sweat and water resistant
• Powerful bass and crisp, clean high frequencies
• New low distortion driver
• AirPods (third generation): No Active Noise Cancelation
• AirPods (third generation): Shorter stems, like AirPods Pro
• Spatial Audio brings music to life, creates a new way to experience music

• HomePod
• HomePod mini adds new colors, starting in November.

• Apple Music
• Apple Music’s “Voice Plan” was internally codenamed “Exercise in Frustration” 😉 – MDN ed.
• Apple Music gets new “Voice Plan” subscription plan for $4.99/month. Use Siri to access full Apple Music catalog (good luck, everyone!)
• Zane Lowe (Yellow Zissou): Apple Music adds new playlists

• Cook talks about AirPods, iPhone, HomePod mini, Apple Watch, etc.
• Tim Cook outside Apple Park
• Creation of music using Apple product sounds (software and hardware)
• Event begins with video of original iMac…

[SunkenCiv]

Not a bad day, up more than 1 percent. By contrast, TSLA was only up 3.2% /jk

Dan Ives has a $200 bull case for AAPL, and a $1,250 bull case for TSLA. He shares his latest notes on both of the major tech names with Nicole Petallides on Trading 360.

Trading 360 Spotlight: #Apple (APPL), #Tesla (TSLA) | October 15, 2021 | TD Ameritrade Network

[SunkenCiv]

(btw, a $3 trillion market cap suggests a share price of $181.49)

[Swordmaker]

64 GB of Ram. 😯 That’s processing RAM…

[Swordmaker]

But my life is so boring, I kind of doubt the “life changing” part.

I could see it for some video editors and animation renderers, where the processing is sped up by 20 times. That could free up some serious time for them. For me? Loading FR 20 times faster ain’t gonna make a difference.

[itsahoot]

For me? Loading FR 20 times faster ain’t gonna make a difference.

99^ of users could get along fine with the Mac Mini or Mack Book Air and they are relatively cheap, especially if you get a discount or Refurb. For those that are interested Costco usually sells Mac stuff at the same discount price as government, just the usually bottom end features iMacs, Minis, iPads, Earbuds, you know the stuff that most people use. The cheapest Macs are more than adequate for YouTubers or home users just get it done much cheaper now.

[Flick Lives]

What’s the status of VMware (Fusion I guess?) on these M-series computers?

—
9-to-5 Mac says it’s available in a closed beta.

https://9to5mac.com/2021/09/09/vmware-fusion-for-m1-macs-now-available-as-closed-beta-with-no-windows-support/

[minnesota_bound]

Ok so the specs look ok but is the OS a jumbled up mess that is Windows 10/11?...
No? Then what would we complain about? : )

[Loud Mime]

I was very happy to see the added ports on the MacBookPro! Card reader, HDMI port!! Finally they listened to their users!

Strange that nobody has mentioned them on this thread.

[The Westerner]

Hi Sword, thanks for translating all of this news. Upon skimming, it didn’t sound groundbreaking like the invention of the iPad.