Bad beer on purpose: Brewery creates 'Torched Earth Ale' to highlight how climate change will affect beer taste

abc7ny ^

[mylife]

New Belgium Brewing released a new beer that tastes bad to illustrate how climate change could affect the beer industry.

The Colorado-based brewery said 'Torched Earth Ale' is made with low-quality ingredients that brewers may be forced to use in the future.

For example, instead of fresh hops, the beer is made with hop extracts and dandelions.

New Belgium said it wanted to make the point that climate change affects beer lovers everywhere.

Last year, Fat Tire became America's first certified carbon neutral beer.

[mylife]

nothing wrong with PBR except hipster doofuses drove the price up.

[rlmorel]

Good God, they would need Beer Goggles with an enormous level of distortion built in...

That face. She looks like every single Leftist woman who has ever opened her mouth in anger, and emotion they have plenty of.

Hillary Cubed. (Okay, maybe not.)

[GreenHornet]

Yeah, there’s a real shrewd marketing move: Intentionally market a product that you know tastes terrible and drive your customers to the competition.

[mylife]

Schlitz is ok now that they use the original recipe again, but they killed the brand reformulating it

[Allegra]

They might be “woke,” but they’re not real smart.

[a fool in paradise]

Owned by Kirin Company

[LittleBillyInfidel]

Ugh. Fat Tire IS Torched Earth Ale’. DISGUSTING! Yet, conversely, they somehow managed to make the best IPA out there in Voodoo Imperial.

[a fool in paradise]

When Dogfish Head beer (or is it Dog Fishhead beer) makes things like this they call them “ancient ales” based on testing of residue in what are believed to be archelogical finds of old brew.

[a fool in paradise]

Millennial foodies consider such things to be a challenge.

“Challenge accepted.”

[real saxophonist]

Owned by Kirin Company

After bragging about being 'employee owned' since their founding.

[LittleBillyInfidel]

nothing wrong with PBR...

Four years ago, a client handed me a PBR after a TV shoot and I looked down on it, thinking it would offend my hoity-toity craft IPA pallette. I LOVED it! Great, hot summer day beer.

[mylife]

I’m an asahi guy

[Mr. K]

There is not going to be one day where SOMEONE on ‘the other side’ says “I declare civil war 2”

It will start with little actions, which will get bigger and bigger over time.

I think it’s already started.

[mylife]

Amen

[butlerweave]

I hate Beer so I DON”T CARE HOW BAD YOU MAKE IT

[mylife]

Gee, I sorry.

[tfecw]

They’re not going unless you send them. It’s
our side’s young men that go to die while theirs stay behind and rebuild.

[N. Theknow]

Budweiser tastes like stale piss but I like Sam Adams.

I quit Sam Adams when they pulled their sponsorship of the St. Patrick's Day parade in Boston because homosexuals were excluded from participating.

[TnTnTn]

Group insanity...

[Bonemaker]

“...The Colorado-based brewery...”

That explains this assholery!