If the McRib is so popular, why don’t they add it to the menu? I can’t believe they make more money by only offering it intermittently?
hype
artificial demand by limiting supply
i never enjoyed it but lots of people go nuts for it
McDonald's bought so much pork prices went up. Pork prices go up and your profit falls.
So they pick a time when pork prices are down and bring it back for a short time but not long enough to send pork prices back up.
People get their fix, McDonald's makes a profit, everyone is happy.
McRib was a menu item from 1981 to 1985. It didn’t sell very well. I suspect there’s a very devoted but rather small following that they can take him advantage of every so often.