hype
artificial demand by limiting supply
i never enjoyed it but lots of people go nuts for it
So the “artificial demand” is greater than just selling it full time?
No, its because of the way its made. More specifically the primary cut.
There isnt much demand for that cut normally and there isnt much of it. It just builds up until McDonalds comes along and offers McRib because they can buy it cheap and turn a decent profit.
It doesnt take long for an organization that size to start using up the limited supply and of course prices start going up for the production of the rib patty.
Price goes up, margin gets smaller until they have to stop and wait for supply to build up again.