Mars drops Uncle Ben’s, reveals new name for rice brand

Dissociated Press ^ | September 23, 2020 | Alexandra Olson

[a fool in paradise]

Or maybe DJ Screw’s Sizzurp

[drwoof]

We did it in CA, too. Older friends of the family were addressed as Uncle and Aunt, despite having no blood or marriage connection. Allows properly respectful interaction between kids/younger people and non-family adults/elders. Worked pretty well! Can’t have THAT anymore!!!

[a fool in paradise]

Will the tv commercials and print advertising prominently feature black families like all other companies do or would it be racist to depict black people eating Ben’s Original?

[a fool in paradise]

Whiteon Rice

[Pilgrim's Progress]

>>>The Uncle Ben’s rice brand is getting a new name: Ben’s Original.<<<

But, isn’t Ben still an uncle?

[mylife]

I give up! Uncle!

[a fool in paradise]

Aunt. He transitioned

[Sirius Lee]

No more blacks on food packaging. And definitely do not show any more blacks in food commercials. It’s racist for blacks to make or eat food.

[Scrambler Bob]

Uncle Ben implies you have an adult male in the family unit.

[17th Miss Regt]

How about Aunt Rachel’s rice? And have a pic of Rachel Dolezal!

[Pilated]

The “right thing” would have been to keep the fricken brand name the same. Even if I never bought the brand IT WAS NOT OFFENSIVE!

[Sgt_Schultze]

Now to be called Ben's Original - LINK

[xp38]

I found it much more offensive that I had to see Oprah on every edition of her magazine for a number of years while going through the checkout.

[xp38]

But wait....orange? Isn’t that a dog whistle for Trump supporters?

[hoosierham]

I was a bit surprised to be called “uncle” by a young Sikh man at work. His manner indicated respect.

I think removing the iconic black and native American is wrong-headed.

[the OlLine Rebel]

What is “racial imagery”?

Does this mean no human can be shown on any logo and packaging? Because they all have a race?

Shouldn’t Quaker Oats remove their man because he has a race that is white?

Or are we leaving only white people on packaging because that is not offensive?

[xp38]

What they really needed to do was make it a bit more edgy and contemporary......Tupacs Rice!!! You MoFos!!!

[the OlLine Rebel]

Cereal aisle worse. Cream of Wheat man and Aunt Jemima.

Not to mention Mrs. Butterworth, who may be construed as black.

[the OlLine Rebel]

Why not just properly address elders as Miss and Mister?

I know, no one does that anymore. Have to use first names all the time.

Not me. I worked hard to get to adult, and I like the titles. That’s the way I was raised.

[dforest]

Yeah, but what do we do about white rice?